Different ways to Promote 901 Athletics
Some websites are charging obscene amounts of money for pens, the trick is to order in bulk and use them everywhere you go. Everyone uses pens and the more people that have them the more chance for us to have our word spread.
Placing bumper stickers around town on cars and on random places allows people to have another point of contact with the brand and label. Brand recognition is one of the most critical survival techniques for success.
Flyers are quick, cheap and the most effective way for us to get the word out about the brand. Even though our generation is so keen to social media, our demographic is the older generation, which are more inclined to print. Flyers need to include Logo, Location, Website, Events and Times, and Contact information for questions. Adobe Illustrator will be a key design tool for unique creation. Flyers need to be made and distributed all over the Memphis area, from Coffee Shops to Diners to Stores and etc.
Ads on Cars
Advertisements of 901Atheltics on the owners cars would give street recognition, but it needs to make sure the cars are clean and kept tidy in hopes some onlooker requests some information. Basically is a flyer on wheels.
Restaurant Promotions/Brewery Discounts
This is one of the most tricky of the marketing aspects. Partnering with restaurants and breweries will take a year or so to build the brand first but has great benefit for both the program and the eatery.
Sponsoring of Little Leagues and Local Events
Showing interest in the younger kids has the higher potential to pull the interest of their parents. Local Events has people coming in from all over the Mid-South, so gives us a broader audience with more clients to target.
Business Cards (CRITICAL&ASAP)
Get the business cards designed and get over 500 of them and just start handing them out to anyone and everyone. Go to Johnson Park and hand them out there or when you work a shift in Malco hand out a card. Networking makes and breaks companies.
Google AdWords/LinkedIn Advertising
TubeMogel for Video Ads