Design Project Rojin Guiao

Client - World Wide Fund for Nature (WWF) is an environment and wildlife charity that started on 29 April 1961 at Morges, Switzerland. WWF get most of their money through fundraising by using flyers, posters and selling items such as shirts, teddy bears, candles, pin badges, shopping bags and hoodies.
Audience - WWF's target audience are people who wants to help protect endangered species and peoples who want to protect the environment such as forest and oceans. Some people donate so that endangered species can be preserved for the future generations and others donate in order to help the environment.
Purpose – to raise awareness about the endanger animals and the destruction of forest throughout the word. In order for people to know what is happening in our environment so that they can help save the endanger species while also preventing the destruction of the forest and the marine life in the ocean.

Context – there are several ways to promote the WWF through visual communication, such as in posters at the store, on TV and in their websites. WWF posters raise awareness to the audience by making their posters portray the reality of the dangers that could affect the environment and dangers that could endanger the lives of the endangered species. By using these posters in store, customers are forced to donate in order to help the environment. The images in their website also shows the visitors their aim and goal making them want to also help out save and preserve the wildlife and the environment.

Constraints - some restrictions they might have is if people don’t understand what the poster is about due to lack of knowledge or if they don’t really care about the endangered animals and don’t care about the environment. People that don’t care about the environment and the wildlife will most likely not contribute and donations to the WWF. Some people might be too poor to even donate a dollar since they value their money more than wanting to preserve the endangered species or save the environment


Diary Cover Design

Design Process

The charity organisation I am doing is World Wide Fund for Nature (WWF), so I decided to make a nature like diary cover to clearly express that this diary is for WWF. I took a picture of a sunset and I was planning to use it as a background for my diary cover but I was told that it does not really suit the organisation I chose since the highway is clearly visible in the photograph I have taken. That is why I decided to look for inspiration in google images and in YouTube. I then came across a designer YouTube channel and I was greatly inspired by his works. Therefore, I then decided to watch his tutorial videos and used the skills I learnt in my diary cover. I used floral swirls at the top of the page to add the nature look in the diary cover and added the animal footprint in order to portray that this diary cover I made supports nature and animals.

Finished Diary Cover


This is the finished diary cover I made for the World Wide Fund for Nature. The foreground was the first thing that I made for the diary cover. Then I added the floral spiral in the foreground, I made this floral spiral before watching Dagubi’s tutorial videos. After making my floral spiral, I decided to improve my skills on making them. Thus, I came across Dagubi’s channel and learned how to make a better floral spiral. While scrolling through his videos, I saw an animal footprint designs in one of his videos. So, I then decided to learn it and added it to my diary cover. The floral spiral in my diary cover symbolises nature and the animal footprint symbolises the wildlife. After making my designs in Illustrator, I moved to Indesign. I put my diary cover in InDesign and added the ‘2018 diary’ and added the logo of WWF. I mostly used the colour green in this diary cover to clearly portray that this diary supports the environment and the wildlife. I made all design in my diary cover and only copied 1 from the web which is the logo of the WWF.




When I was researching, I came across a YouTube channel called Dagubi. This YouTube channel is run by a designer named Andre Kroker. When I came across Dagubi’s work, I was inspired by his designs and his skills in Adobe illustrator. Dagubi inspired me to use the floral spiral design and the animal footprint design. These designs undoubtedly suit the diary cover for WWF.

Application of materials, digital and media

  • The materials I used during my diary cover design is my phone and my laptop. I used my phone to take a picture of the sunset and I needed my laptop to use Illustrator and InDesign.
  • The digital methods I used is YouTube in order to gain inspiration and skills I need in order for me to make my diary cover.
  • The media I used is Illustrator and InDesign. I used Illustrator to make the floral spirals, animal footprints and the foreground of the diary cover design. I used InDesign to add the text and the logo of the World-Wide Fund for Nature to my diary cover.

Design elements


The diary cover design would have a major impact to the people that supports the WWF since the diary cover is designed to appeal to the supporters of the WWF organisation and the cover of the diary even illustrate the environment and the wildlife.


I used different types of floral swirls in my diary cover and it can be seen at the bottom of the front cover, middle of the front cover, top of the front cover and in the top of the back cover.


For my style, I made a detailed floral spiral at the top of my diary cover and made a dog’s footprint that runs through both the back and the front of the diary cover in order to attract the audience’s attention


The whole composition of my diary cover revolves mostly in the environment and a bit in the wildlife.

Print presentation

When my diary cover is printed, it would look a lot better than the PDF version. I think that the actual printed version would look better and would be able to express the WWF better.

Centre of interest

At first glance in my diary cover, people get attracted and look at the footprints of the dog and it would grab their attention. After seeing the footprints, their attention would then be focused on the design and the logo of the WWF. They would then be interested in the diary because of the cover and would probably but the diary.

Subject matter

This diary cover clearly portray the subject through the use of environment and wildlife designs in the cover.

Colour balance

The colour used in my diary cover is mostly green. Even the text ‘2018 Diary’ is green because this diary cover highlights the environment and the fact that it is mostly environment based organisation. The colour of the footprint of the dog is the same colour as the colour of the WWF’s logo. Thus, we can see that the animal track and the animal in the logo is black and we can conclude that the colour black symbolises the wildlife.

Technical excellence

In my opinion, the technique used to create this diary cover are outstanding. It can be seen in the floral spiral design I made. The details in the floral spiral took me 4 hours to complete since I am only a beginner at the Illustrator program. However, I was happy with the results of my designs.


This diary is trying to convey to the audience that it is supporting the environment and wildlife. This can be seen in the floral spiral in the top of the front and back cover, animal footprint that goes along the page and the WWF logo in the bottom left of the front cover.

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