Black is the color of the outlaw, the rebel and the vigilante. Black can be a friend or foe.
Batman epitomizes black because he is the "Dark Knight" - the hero who works in the shadows.
using black in brand development
A lot of companies use Black as a primary color in their brand and corporate identity. These are a few examples of brands that have used Black well.
Kate Spade - fashion brand
Kate Spade uses Black prominently in their corporate identity. This makes sense, since "spade" is synonymous with Black in playing cards suits. Beyond that, it is smart for Kate Spade to use Black in high fashion. Black can come off heavy or dense but in small servings, like it is used here, it is very effective.
You cannot talk about Black being the color of outlaws and badasses and not talk about Harley-Davidson motorcycles. Harleys are synonymous with freedom, power, and a nonconformist attitude. This ad showcases all of that in a quick 1-minute video. Notice the strong outlaw vibe in this ad and how much Black it contains! Powerful, enigmatic, dominant Black!
Caterpillar is one of the leading manufacturing companies of mining and construction machinery. This is a great example of a company appropriately using Black and Yellow together in a high-constrast and caution sense. By marrying the Black and Yellow in their logo suggests that the company is perfectly attuned to the construction and mining industries.