I was born in Tehran, Iran in 1978. There was a revolution, the infamous hostage crisis, 8 years of war, and infinite sparkles of childhood, passion, and curiosity.
By the end of my 20s, life seemed to need a different outlook. That took me to St Louis, where I regrouped with my family, and explored the best opportunities to put my experiences to work...
I went to STLCC to earn my associates in Graphic Communications --the economy collapsed-- and eventually I went after a BFA in Interactive Design at Maryville University.
There was pains, and gains, and along the way... I even found joy in creating art.
A couple of months before we walked that stage in MU, I met an interesting looking guy at an AIGA meeting who offered me a job. I was sure in that moment that my learning experience was not to end any time soon...
...and thus, the professional life had begun
I am a strong believer that in life it is all about the experience. It's been the privilege of these personal, academic, and professional experiences that has informed my appreciation of chemistry, my design-to-develop mentality, and my curious passion for communication, research, and discovery.
Part 4: Getting to business
Now that we have taken ample time to get to know me at the personal level, let's take a few minutes to take a look at some case studies.
WESTERN STATES ART FEDERATION - Problem: Information Architecture. Solution: Users as Stakeholders.
The success of this project led to the expansion of contract into a retainer to upgrade the main website of the company as listed above. Here is a link to the inVision prototype for the main site as well as a copy of the prototype for the above portion.
WYMAN CENTER - Problem: Brand Voice - Solution: Stakeholders as users