The next big thing with mobile development are the apps like Uber and OpenTable that are integrating standard iOS and Android apps with creative new services to better reach their consumers. This new opportunity will be available to marketers to exploit after searching for areas where their customers spend a majority of their time within their mobile device. This opportunity is successful when a brand places themselves as more than just an icon, but a utility that is helpful to the consumer's every day life.
Trend #10: The Customer Journey
The bottom line is that the data from the customers is key. Marketing is going digital, mobile-based, and multi-channel. Even the smallest of changes are crucial to business success for the future. Seeing things from the customer's point of view will also be a key factor to succeeding. By making campaigns multi-channel, data silos will be eliminated for higher conversion rates. Making the customer journey easier and more collaborative is the only way to keep their satisfaction levels at a peak.
As a marketer, you are tested daily to be able to better your brand in a successful manner. These 10 key trends to marketing success in 2017 are a great starting point for success in the near future, and have already proven themselves as a force to be reckoned with. By picking the strongest factors, your marketing mix can be a success in the upcoming years by enhancing the brand as a whole, increasing customer conversion rates, and fuel the growth of the company. By doing these things, 2017 could be your most successful year ever.
Reference: 10 Key Marketing Trends for 2017 and Ideas for Exceeding Customer Expectations– IBM Marketing Cloud