Goal
You will research and identify trends in a given product or market category and apply critical thinking to visual design. Using Adobe Express you will produce a group slide deck on trends in your given category.
Why?
Because trends are important. We are dependent on knowing what our users and audiences are responding to. Identifying trends and presenting them in visually compelling ways are key to successful graphic communication.
RESPOND/research
Respond to the following questions in small groups:
- What is a trend in my given topic?
- What are the current looks in my product or market category?
- What colors appear to be trending?
- What typographic conventions and typefaces are trending?
- What shapes and textures are trending?
- How do these manifest themselves?
Select examples - print ads, social media posts, brochures, samples, the list is endless.
Create a desktop folder to organize your research material. Make notes, take photos, download images and statistics, research broadly and apply both primary and secondary sources.
Ideate/identify
Identify trends and insights and document these in the form of a Pitch Deck using Express. This is your 2023 trends report, make it compelling! This is an example of how one could look. Use words, images, citations, statistics, and make sure you reference all your research sources.
Deliverables
One Pitch Deck per team. You will have a maximum of 5 slides (not including the title slide and end slide) to pitch the top trends in the category your team has been given. Make it compelling - use images, video, quotes - be visual!
Feedback
Post your Express link to both Canvas and the #Design-Fundamentals channel on Slack. Others in the group will comment. What were their favorite ideas, and why? Did they have suggestions for things you could do differently in addition to your rough ideas?
Reflect/Reciprocate
Pick and helpfully comment on one or two ideas from your peers' submissions. Remember that your feedback counts too!
Credits:
Created with images by Alice Donovan Rouse - "It’s fun to imagine the layered stories and the people behind them that these promotional flyers represent." • Tamarcus Brown - "Precise drawing"