Welcome to Innov8 2016/17!

The Innov8 Marketing Case Competition is the Berkeley-Haas Flagship Marketing Competition which draws top MBA students from around the country to tackle a real-time challenge for our sponsoring company. Our competition provides MBA student teams from around the country with the opportunity tackle a real-time challenge faced by our sponsoring company, as well as becoming eligible for valuable cash prizes.

This year Berkeley-Haas is pleased to be partnering with Adobe for the 2016-2017 Innov8 Marketing Case Competition. Adobe is changing the world through digital experiences and is one of the most recognizable and powerful brands in the technology space. Adobe is looking forward to presenting competing teams with a formidable marketing challenge.

Over $10,000 in prizes

This year, Adobe will award to our winning teams a total of $10,000 in prizes: $5,000 for the winning team, $3,000 for our first runner-up team, and $2,000 for our second runner-up team. The 8 finalist teams will be invited to Berkeley-Haas on the UC-Berkeley campus for the final competition. Teams will also enjoy a tour of the Adobe office in San Francisco, CA, as well as other networking opportunities.

How does the competition work?

Round One: Teams will be provided with a full background packet of information regarding Adobe and its specific marketing challenge. Each participating team will submit a comprehensive analysis of the current marketing situation, including apparent challenges and opportunities. Participating teams will forward their analysis in the form of a deck of no more twelve (12) PowerPoint slides, excluding title slide and addendum exhibits, the latter of which cannot exceed 5 slides.

Round Two: The 8 finalist teams will be invited to Berkeley-Haas for a final round. The teams will be given 24 hours to deliver a final analysis and set of recommendations. Participating teams will present their analysis to the judges by the deadline in the form of a deck of no more twelve (12) PowerPoint slides, excluding title slide and addendum exhibits, the latter of which cannot exceed 5 slides. Each recommendation presentation will be no more than 15 minutes in length.

Key Dates and Registration Details

December 15, 2016: Deadline for team registration. Teams must consist of four students currently enrolled in either their school’s full time or part time MBA program. All team members must sign and date the provided non-disclosure (NDA) form.

December 16, 2016: Round one case material is distributed by email to all registered teams. Please Note: participating students are specifically prohibited from sharing any information regarding Adobe with any individuals who are not registered team members in the Innov8 Competition.

January 16, 2017: Deadline for Round one submission. All submissions must be emailed to yilin@berkeley.edu by 11:59pm, PT on January 16, 2017. .

January 23, 2017: The top 8 finalist teams will be notified by Midnight on this date, and provided with detailed instructions for the Round Two activities.

March 2-4, 2017: Round two of the Innov8 Marketing Case Competition will take place on the Berkeley-Haas campus. This will include a welcome reception, Adobe site visit, a 24-hour second round case, presentation and awards ceremony. Other networking opportunities will also be provided. All meals and drinks will be provided for this 3-day event.


How many teams from each school are allowed to apply for the competition?

There is no limit as to the number of teams that can be formed in each school. All students are encouraged to apply directly for the competition.

Are flights and hotel accommodation provided by the competition?

All finalist teams will be required to pay for their own travel and accommodations expenses. However, competition organizers will provide recommendations for reasonably-priced hotels near the BerkeleyHaas campus. Student teams are encouraged to seek funding from their universities to support their trips.

Who should we contact if we have additional questions?

Please direct all questions to Yi Lin Pei at yilin@berkeley.edu.

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