Green Bay Packers Under standing marketing enviroment

TEAM

Lambeau Field

Packers Fan Masco

The Jersey

Jerseys Throughout the Years

The Players

Highlights

http://www.nfl.com/videos/nfl-game-highlights/0ap3000000774839/Packers-vs-Cowboys-highlights

http://www.nfl.com/videos/nfl-game-highlights/0ap3000000724850/Bears-vs-Packers-highlights

COMPETITORS

Brand Competitors

Vikings are the Packers Main Rivals.

Steelers

Category Competitors

People could go to a twins game instead of the packers game.

Choice of going to a concert or going to the game.

Generic Competitors

Gas is a generic competitor because everyone needs to use gas to attend the game.

Beer is a generic competitor because most people who go to games will buy a drink.

Economic Factors

Local Cheese (1 lb) $3.00 for WI compared to $5.51 for NY +83.70 price increase.

Pack of Cigarettes (Marlboro) $7.50 for WI compared to $13.00 for NY +73.33% price increase.

Gasoline (1 gallon) $2.15 for WI compared to $2.53 for NY +17.58% price increase.

Technology

They use microphones and headsets to communicate with the players easier.

http://www.hme.com/football/football-coach-headsets/

Legislation

There is Protocol backed by law for concussion injuries in the NFL.

Socio-Demographic

http://www.nflshop.com/Green_Bay_Packers_Women

Created By
Elliot Johnson
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