The concept of mobilities involves large-scale and small-scale movements of people, objects, capital and information across the world (Hannam, Sheller & Urry, 2006). ‘Mobilities’ is the idea that the world is always on the move and also that the ‘world is shrinking’ because of globalisation.
The Experience economy
The experience economy is the idea that an experience can be produced, sold and consumed by a customer purchasing the experience; i.e. an individual buying the experience of a cooking lesson in Rio de Janeiro of Brazil’s most authentic dishes and Brazil’s national dish, feijoada (Independent Traveler, 2016).
Accessible tourism is important to Brazil – they make it accessible for those with limited mobility, physical or sensory impairments to still enjoy the culture, authenticity and environment that makes Brazil, using specialised trained tour guides and adapting the locations (Visit Brazil, 2016).
The weather in Brazil has a tropical and subtropical climate, this makes the country an all-year round popular destination for those wanting a warmer escape. For Brazil, June – August is the winter months, December – February is summer; temperatures can rise 30-40 degrees Celsius (World Weather and Climate Information, 2016).
Safety in Brazil is an ongoing issue since the 1980’s due to debt throughout the country, so the country could not afford services like police, hospitals and schools. (Brazil Travel Information, 2015) Brazil has many social issues, including poverty which could be a cause for the increase of crime. The most common forms of crime include mugging, robbing, kidnapping and gang violence. (Brazil, 2016c) This major social issue gives an impression the country is overall unsafe to visitors and liable to hinder the likelihood of visiting.
International Travel FLows
Brazil is a popular tourist destination for international and domestic tourists. As can be seen in Figure 2, an increase of international and inbound tourist from 2008-2014, but there has also been a greater increase of outbound tourists. This will have effected how much money has been brought in and taken out of the economy.
Regarding inbound travel flows, the numbers of non-resident tourists arriving within Brazil (including tourists, same-day visitors, cruise passengers and members) has risen tremendously since 1995 to 2014, in Figure 3 it is clear Brazil is becoming more popular for international tourists. Specifically talking about Los Angeles, there are no direct flights to Rio de Janeiro, however there are flights to Sau Paulo; depending on the time of year, the capacity of these direct flights range from 900-2,700 seats, between June 2008 and June 2013 these levels rose by 11%. (Tourism Development International, 2014)
Domestic tourism in Brazil has started to increase over the last few years, but many of the locals are excluded from taking trips because of low incomes despite the law insuring them 20 days paid holiday and 48 hour working week. The beaches are particularly loved by the locals and are free to enjoy (Boniface, Cooper and Cooper, 2012).
In 2015, Brazil’s Tourism Ministry and Fundaçāo Getulio Vargas (FGV) conducted a survey, results showed 77.4% of Brazilians were planning their vacations within Brazil instead of travelling abroad. The researchers thought this was due to rises in dollar exchange rates. (Ritz-G5, 2015)
The World Cup 2014, as talked about in this report, proved that Brazil was an exciting country with many attractions for all tourists. Tourism Ministry and FGV also conducted a survey this year; “approximately 10.9 million extra domestic trips will be taken, bringing the sector revenues of over R$18.66 billion.” (Ritz-G5, 2015).
Brazil use many transport methods including trains, buses, taxis and air travel. Rio de Janeiro and Sao Paulo have established Light Rail Transit (LRT) and metro lines services, particularly Rio de Janeiro since the 2016 Olympic and Paralympic games, all modes of public transport are integrated (Rio2016, 2016). “These metros are a safe, cheap and efficient way of exploring the cities. One-way fares are R$3.70 in Rio and R$3.50 in São Paulo.” (Lonely Planet, 2016b).
The beaches and bays consist of 9.2 thousand km of coastline (Visit Brazil, 2016) and the weather of Brazil means that Brazil is the perfect place for tourists who are looking for leisure time and a tan. United Nations Educational, Scientific and Cultural Organization (UNESCO) named Fernando de Noronha (a chain of 21 islands) as a Natural Human Heritage: a gift of nature because of its important environment. (Visit Brazil, 2016c)
São Miguel das Missões – a site that is open all year round for visitors in the south of Brazil. From the 17th century and it shows the conflicts between Spain, Portugal, the Jesuits and the Guarani Indians, which was an important historical event in Latin America (Visit Brazil, 2016a).
Parintins Folklore Festival – this always takes place in the last week of June on an island on the banks of the Amazon River. Visitors are advised to stay in boats and homestays to make their experience richer whilst exploring the legends of the region, which the festival is based on. (Visit Brazil, 2016b).
Statue of Christ the Redeemer – the most popular tourist attraction in Brazil. The 98ft high statue of Jesus Christ attracts approximately 18,000,000 people visiting each year and can be found at the peak of the Corcovado Mountain. (Madson Araujo, 2016).