Brazil A Country of culture

Emily Carter (15619606)

Brazil, a country of diverse culture, religion and a population of 190 million people. The nations society is highly focused on values and families; family members is very close with one another (Brazil, 2016a). Agricultural resources, such as coffee, rice and sugarcane makes the industry of great importance to the economy – the second largest country to produce soybeans, which the rest of the world use extensively. (Brazil, 2016b).


The concept of mobilities involves large-scale and small-scale movements of people, objects, capital and information across the world (Hannam, Sheller & Urry, 2006). ‘Mobilities’ is the idea that the world is always on the move and also that the ‘world is shrinking’ because of globalisation.

The Experience economy

The experience economy is the idea that an experience can be produced, sold and consumed by a customer purchasing the experience; i.e. an individual buying the experience of a cooking lesson in Rio de Janeiro of Brazil’s most authentic dishes and Brazil’s national dish, feijoada (Independent Traveler, 2016).


• Tourism industry is a popular business for Brazil and important for the economy.

• This website explores Brazil and if the country is viable and safe for the visitors during a large cultural festival which will held in the near future.

• Recommendations will be made for the host of the festival to ensure the entertainment and safety of visitors.


Accessible tourism is important to Brazil – they make it accessible for those with limited mobility, physical or sensory impairments to still enjoy the culture, authenticity and environment that makes Brazil, using specialised trained tour guides and adapting the locations (Visit Brazil, 2016).

The weather in Brazil has a tropical and subtropical climate, this makes the country an all-year round popular destination for those wanting a warmer escape. For Brazil, June – August is the winter months, December – February is summer; temperatures can rise 30-40 degrees Celsius (World Weather and Climate Information, 2016).

Figure 1; Crime Rates in Rio De Janeiro, Brazil (Numbeo, 2009-2016)

Safety in Brazil is an ongoing issue since the 1980’s due to debt throughout the country, so the country could not afford services like police, hospitals and schools. (Brazil Travel Information, 2015) Brazil has many social issues, including poverty which could be a cause for the increase of crime. The most common forms of crime include mugging, robbing, kidnapping and gang violence. (Brazil, 2016c) This major social issue gives an impression the country is overall unsafe to visitors and liable to hinder the likelihood of visiting.

International Travel FLows

Figure 2; International tourists, inbound and outbound tourism expenditure (The World Bank, 2014)

Brazil is a popular tourist destination for international and domestic tourists. As can be seen in Figure 2, an increase of international and inbound tourist from 2008-2014, but there has also been a greater increase of outbound tourists. This will have effected how much money has been brought in and taken out of the economy.

Regarding inbound travel flows, the numbers of non-resident tourists arriving within Brazil (including tourists, same-day visitors, cruise passengers and members) has risen tremendously since 1995 to 2014, in Figure 3 it is clear Brazil is becoming more popular for international tourists. Specifically talking about Los Angeles, there are no direct flights to Rio de Janeiro, however there are flights to Sau Paulo; depending on the time of year, the capacity of these direct flights range from 900-2,700 seats, between June 2008 and June 2013 these levels rose by 11%. (Tourism Development International, 2014)

Figure 3; Arrivals of non-resident tourists and national boarders – Brazil (Knoema, 2014)

Domestic Travel

Domestic tourism in Brazil has started to increase over the last few years, but many of the locals are excluded from taking trips because of low incomes despite the law insuring them 20 days paid holiday and 48 hour working week. The beaches are particularly loved by the locals and are free to enjoy (Boniface, Cooper and Cooper, 2012).

In 2015, Brazil’s Tourism Ministry and Fundaçāo Getulio Vargas (FGV) conducted a survey, results showed 77.4% of Brazilians were planning their vacations within Brazil instead of travelling abroad. The researchers thought this was due to rises in dollar exchange rates. (Ritz-G5, 2015)

The World Cup 2014, as talked about in this report, proved that Brazil was an exciting country with many attractions for all tourists. Tourism Ministry and FGV also conducted a survey this year; “approximately 10.9 million extra domestic trips will be taken, bringing the sector revenues of over R$18.66 billion.” (Ritz-G5, 2015).


Brazil use many transport methods including trains, buses, taxis and air travel. Rio de Janeiro and Sao Paulo have established Light Rail Transit (LRT) and metro lines services, particularly Rio de Janeiro since the 2016 Olympic and Paralympic games, all modes of public transport are integrated (Rio2016, 2016). “These metros are a safe, cheap and efficient way of exploring the cities. One-way fares are R$3.70 in Rio and R$3.50 in São Paulo.” (Lonely Planet, 2016b).

Taxis are a popular choice of transport for visitors and locals, they are safe, reliable and reasonable in price – the cities usual rate is R$5.20 and increase by R$2 per kilometer. In towns, taxis do not have meters, a price will be arranged before the journey. Buses are an excellent way of getting around the cities – frequent times and the networks connect with the metro systems in Rio de Janeiro and Sao Paulo (Lonely Planet, 2016b).

The Amazon Rainforest and River – 1.4 billion acres of dense forests and the river consists of 4,100 miles of winding rivers (WWF, 2016) named after female warriors of Greek mythology (Lonely Planet, 2016).

The beaches and bays consist of 9.2 thousand km of coastline (Visit Brazil, 2016) and the weather of Brazil means that Brazil is the perfect place for tourists who are looking for leisure time and a tan. United Nations Educational, Scientific and Cultural Organization (UNESCO) named Fernando de Noronha (a chain of 21 islands) as a Natural Human Heritage: a gift of nature because of its important environment. (Visit Brazil, 2016c)

Rock climbing in Rio De Janeiro – popular outdoor sport with the most popular locations being Sugar Loaf, the Urca, Pedra da Gávea and the Corcovado mountains (Visit Brazil, 2016d). There are certified teams of guides for tourists to explore the mountains safely, in groups or individually (Climb in Rio, 2016)

Cultural Resources

São Miguel das Missões – a site that is open all year round for visitors in the south of Brazil. From the 17th century and it shows the conflicts between Spain, Portugal, the Jesuits and the Guarani Indians, which was an important historical event in Latin America (Visit Brazil, 2016a).

Parintins Folklore Festival – this always takes place in the last week of June on an island on the banks of the Amazon River. Visitors are advised to stay in boats and homestays to make their experience richer whilst exploring the legends of the region, which the festival is based on. (Visit Brazil, 2016b).

Statue of Christ the Redeemer – the most popular tourist attraction in Brazil. The 98ft high statue of Jesus Christ attracts approximately 18,000,000 people visiting each year and can be found at the peak of the Corcovado Mountain. (Madson Araujo, 2016).


2016 Paralympic Games hosted by Rio de Janeiro was held 5th – 21st August 2016. 23 different sports, 528 events and 160 countries competed in these games and 20 venues were reconstructed or built (Rio 2016, 2016).

Rio 2016

It is known that Brazilians love football, and in 2014 they held the 2014 FIFA World Cup between 12th June and 13th July, which the Brazilian team came fourth. 64 matches were played in total, 3,429,873 people attended over all – Brazilian and international visitors (, 2014).

The Brazilian Grand Prix of Formula 1, held every year during November in the city of Sau Paulo since 1973. The track has 15 turns and a length of 4.309km, each race consists of 71 laps which makes this event extremely exciting for Grand Prix fans with competitors such as Lewis Hamilton (F1 Destinations, 2016).

Rio de Janeiro Carnival

According to Rio Carnival 2017, almost all of the music played throughout the five days is Samba, which originated from Rio and is only fitting for the carnival.

This event is the most famous annual event for the country and in 2012, Luiz Carlos Prestes Filho, superintendent of the Department of Economic Development in the state of Rio de Janeiro, predicted that the carnival would bring $628 million to the economy (Mayra Vilas Boas, 2012).

Rio de Janeiro Carnival, known as one of the biggest parties consists of free shows throughout the city and lasts five days during Easter (Lonely Planet, 2016a). In 2013, more than 900,000 international tourists attended the world famous carnival (Mark Johanson, 2013).

Events throughout the streets at the carnival include street parties, or ‘open-air dances’, the most popular organised at Cinelândia Square starting at 17:00 and finishing around 3:00am. Other popular events at the carnival is the Carnival Balls which are often themed, ticketed events costing attendees around U$150-300, themes include costume balls for adults and children or nights for singles and live music and samba dances are likely. (Rio Carnival Services, 2016)

The carnival is well documented before, during and after the five days, it is easy to keep up to date for many events happening throughout the city and also where to purchase tickets from. is a recommended sight by Lonely Planet, and it offers advice on everything to do with the carnival, from costumes to an hour-by-hour guide of the whole carnival and has links to hotels for visitors of the city.

Events and Tourism

Accessible tourism is important for equality which Brazil proves they can provide assistance when needed. Travel flows from 1995 to 2014 show despite some of the countries weaknesses, visitors are still willing to explore the country and its uniqueness. There are many activities and attractions for visitors to enjoy during their stay in Brazil and the weather is an added bonus of this colourful country.

Crime and safety is always a concern throughout Brazil, which can give a disillusioned image to potential visitors and may put them off visiting at all. Despite being the fifth largest country in size and population, there are only two main airports, both city based in Sao Paulo and Rio de Janeiro, therefore visitors are only likely to stay within those cities and surrounding areas.

There is an opportunity to reduce crime rates by employing local or young people to work on the festival, which could help them to get off the streets, out of gangs and earning their own money so they don’t have to perform crime, this can also give them life skills to help them for future jobs. Although only having two main airports is a weakness of the country, it could be beneficial for the festival because the majority of international tourists will be coming into one of them; basing the festival near one of these will maximize the amount of visitors to the festival.

Protests happen regularly in cities, which could disturb visitors experience and give the wrong impression. The Zika virus, which World Health Organisation named a global public health emergency, has recently been affecting Brazil. The virus is thought to be spread through sexual intercourse and has been linked to microcephaly, a condition where the heads of newborns are abnormally small because the brain did not develop during pregnancy which can be deadly or can cause intellectual disabilities and development delays. (BBC News, 2016)


Hosting a festival would be need to be extravagant, colourful and full of culture to attract the maximum attendance of the locals, national and international visitors.

There would also be safety concerns for visitors due to the poor crime rates talked about section 2 of this report; police and authorities will need to be informed when and where the festival will be taking place in order to plan to keep attendees safe and stop potential crimes happening.

Extra activities, such as interactive music stands during the festival may attract visitors to the festival as they are able to get involved among having entertainment and atmosphere.

Overall, hosting a festival in Brazil would be beneficial to the host and the country, professional security measures is advised and health risk advice on the advertisement and official website of the event, predominantly prevention of the Zika virus.


This website has reported on Brazil as a country of interest to host a festival, overall the country is safe but has major social issues including high crime rates, visitors are advised to keep on guard at all times, keeping personal possessions close at hand. Health threats pose risks, so informative communication should be given before arriving in Brazil.

Brazil has well established their tourism industry, especially in Rio de Janeiro and Sao Paulo, with two well connected major airports. They also host major events regularly, so a new festival will be exciting for the locals. Regular events have helped the country to adapt and learn how to involve everyone; diversity and equality can be seen throughout Brazil and accessible tourism is important to allow those with disabilities to get involved in traveling.


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Created By
Emily Carter


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