JAGUAR TIER 2 – 3 OPPORTUNITY

THE SITUATION

JLR Dealerships around the country want high quality advertising and strategic media placement. Traditionally, Spark44 and Mindshare have handled these tasks for the dealers.

However, JLR is now seeking to make the dealers responsible for creating and buying their own corporate-approved Tier 2 and Tier 3 advertising.

Putting the onus on the dealers to handle their own advertising creates an opportunity for a dedicated vendor with the right personnel to provide a comprehensive bumper-to-bumper resource -- a one-stop-shop staffed with veteran advertising agency executives capable of handling all the creative, production and media buying needs for every dealership.

This dedicated vendor would also provide customized advertising and localized running footage for both Tier 2 and Tier 3 that is on par with national branding efforts in terms of production quality and media strategy, yet at a fraction of the typical cost.

We want to be the preferred vendor for every dealer and dealer group seeking a reliable and dedicated one-stop solution for the creation, execution, and media placement of high-quality, customized Tier 2 and 3 advertising across all desired platforms.

WHO WE ARE

We are a collective of veteran advertising creatives and marketing strategists with deep experience in the automotive industry in general, and Jaguar in particular. We know how to craft and deliver high-quality, engaging marketing efforts across all platforms (print, digital, social, pop).

Jill Jagger | (Jill we need a few short sentences about your experience we can add here)

Will Hartman | Will has 20+ years of experience in advertising as a Creative Director, Copywriter and Director. Working for agencies like Ogilvy & Mather, Young & Rubicam, Innocean USA, and Spark44, Will has crafted smart advertising solutions for a number of automotive brands including Jaguar, BMW, Alfa Romeo, Chrysler, Chevrolet, RAM, KIA and Hyundai.

Jim Kowalski | As an award-winning art director in the advertising industry Jim has 20+ years creating engaging brand experiences at agencies that include Saatchi & Saatchi, TBWA Chiat/Day and Innocean USA. The past 5+ years he has been working exclusively on the Jaguar/Land Rover brands at Spark44.

WHAT WE CAN DO FOR YOU

In essence, we can be a national caliber ad agency, production house and media placement resource catering to the localized needs of dealers in a highly cost-efficient manner that’s fast and nimble.

Advertising Creative + Production

We can create and execute customized, high-quality advertising and marketing support for individual dealers or dealer group across all desired platforms, including broadcast, digital and print.

Imagine being able to commission a timely broadcast spot with seasonal running footage shot in your region or city. Or create a compelling digital campaign that reflects the national brand identity while still engaging your customers at a local level.

We have the experience, skills, and understanding of your needs to develop and implement advertising that will be powerful and effective in helping you achieve your sales objectives.

Media Strategy + Placement

TBD Jill

Summary

• Tier 2 & Tier 3 broadcast spots that reflect the national identity but are tailored to individual retailer needs.

• Running footage that can be customized to be seasonal, regional and local.

• Print and digital campaigns

• TVC End Cards tailored to your individual retailer

• Website Creative

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