Besides customer satisfaction integrating UX processes into product development has been proven to improve return on investment. It reduces development time and costs as well as decreases training and support costs.Below are some examples where usability took a back seat.
The main goal of user research is to inform the design process from the perspective of the end user. Quantitive and qualitative research is performed with users and stakeholders to understand the problems that need to be solved. Qualitative methods include one on one interviews. Quantitive methods include questionnaires and surveys and analytics tools
A persona represents a cluster of users who exhibit similar behavioural patterns in their purchasing decisions, use of technology or products. Behaviours, attitudes, and motivations are common to a "type" regardless of age, gender, education, and other typical demographics.
Personas are built by first conducting one-on-one interviews. typically, the researcher begins with a broad conversation that ultimately narrows in on the use of specific products or services.
Once you know users entry points you can define specific user journeys customers take. They define the user perspective of the site organisation.
Rapid prototyping is used to create low fidelity interactive versions of features or product to test. This communicates not just design but also interactivity and allowes for testing.