2. "Mobile Messaging is the new social media."
- People check their messages before any other app
- Branded emojis/keyboards and sticker packs are fads, just the start
- Looking for ways to bring even more into your message feed (videos, games, etc.)
3. Create "neuroscientifically."
- 65% heads down TV watching calls for attention-grabbing sounds, cues
- Time peak emotion with brand reveal for effective "memory encoding"
- Target specific audiences for maximum results (Puppymonkeybaby)
4. Trade show was more "stuff" than software.
- Virtual/Augmented Reality
- Artificial Intelligence
- Personalized Medicine
- Weed Growing