Exam Guide: Adobe Certified Professional - Adobe Advertising Cloud DSP Business Practitioner AD0-E502


The Adobe Certified Professional - Advertising Cloud Demand-Side Platform Business Practitioner exam guide provides potential candidates with information they need to prepare for the certification exam.

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Exam Guide Sections:

  • Intended audience
  • Exam information
  • Minimum candidate experience
  • Exam objectives and scope
  • Online sample test
  • Preparing for the exam

Intended Audience

  • Programmatic trader
  • Paid media specialist
  • Media director
  • Campaign director
  • Media buyer

Exam Information

  • Exam number: AD0-E502
  • Exam name: Adobe Advertising Cloud DSP Business Practitioner
  • Certificate level: Certified Professional
  • Status: Active
  • Available languages: English
  • Number of questions: 69
  • Formats: Multiple choice, multiple select, and ordering
  • Duration: 138 minutes
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Passing mark: 44/69
  • Price: $125 USD / $95 USD (India)

Minimum Candidate Experience

At a minimum, the candidate seeking to become certified as an Adobe Ad Cloud DSP Business Practitioner has the following work experience:

  • 6+ months experience with Adobe Advertising Cloud
  • Experience in planning and or measuring key performance indicators in media buying software

They should be familiar with the following tools and technologies:

  • Ad testing/debugging software (e.g. VAST INSPECTOR, Chrome developer tools)
  • Analytics tools (e.g. Adobe Analytics, Google Analytics)
  • Third-party tagging software (e.g. Sizmek, Google tag manager)
  • Third-party media quality tools (e.g. IAS, MOAT)
  • Major browsers
  • Ad exchanges, SSPs, and DMPs

Exam Objectives and Scope

Section 1: Setting up campaigns (42%)

  • Given the needs of a campaign, determine the strategy for that campaign
  • Given a scenario, create a new campaign
  • Given a scenario, create a package
  • Apply procedural concepts for creating and applying targeting to placements
  • Apply procedural concepts for attaching ads to placements
  • Given a scenario, duplicate and edit a campaign
  • Apply procedural concepts required to set up Private and On demand inventories for a campaign

Section 2: Running and optimizing campaigns (22%)

  • Apply procedural concepts to ensure that campaigns are running correctly
  • Apply procedural concepts to optimize a campaign
  • Apply procedural concepts to troubleshoot a campaign
  • Given a scenario, manage integrations with in-platform solutions

Section 3: Reporting and Analyzing (26%)

  • Given a scenario, read data within the platform
  • Given a scenario, create and read custom reports
  • Implement changes to a campaign
  • Given a scenario, evaluate the performance of a campaign
  • Apply procedural concepts for attributing performance to a campaign

Section 4: Supplying recommendations for campaigns (10%)

  • Given a scenario, provide updates to clients based on a campaign
  • Given a scenario, adjust campaign strategy based on campaign performance

Preparing for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Questions and Inquiries?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update April 2021.