Digital TV & Video Daniel Correa - CH.6

Technological Television Improvements

The Most Significant change in TV

  • 1960 - Color Images were added
2009 ANALOG TV shutdown - Cable & Satellite customers were not affected

2016 Global TRANSITION from Analog to Digital Television Broadcasting

  • Higher Resolution Image quality
  • Improved multi channel audio
  • Reach extra channels

Television Industry

  • Access to Internet based Applications

Larger and Smaller Video Displays

  • Flat Screens
  • Small digital displays

The rapid technology evolution = Drops in $$ are rapidly

  • Consumers can acquire quality LCD TV's of 40' for $300
2011 - 2015 price in LCD TV

Digital Display TV's technology

Liquid Crystal Display (LCD)

  • Use backlight
  • Color crystals turn on and Off
  • Richer blacks and brighter lights

Organic Light Emitting Diode (OLED)

  • Display depth of 3mm
  • Flat or Curved

4k Television

  • Ultra High Definition
  • 8,294,400 pixels
  • Processing and Storage requirements are 2x than 2k displays

8k Television

  • Next-generation HDTV
  • Called Super Hi-Vision
  • Produces three-dimensional sound
  • Produce sense of reality and telepresence
With the fast technology advance, 4k UHD TV's prices will decrease rapidly

TV to "Smart TV's"

NOW include access to media source and websites

  • Facebook
  • Youtube
  • Pinterest
  • Skype

All your devices & Content in 1 Place

Video Camera Improvements

Mobile phones

  • Used by more than 7.3 billion of population
  • Increased videos posted online
  • Powerful and LESS expensive

High-Definition Cameras

Normally a CineAlta Camera to shoot motion pictures

  • Costs: $65,000
  • 4K Capability (2160 x 4090 pixels)

Digital Video cameras

  • More Powerful
  • Portable
  • Less Expensive

GoPro Hero5 Black

  • 33ft Waterproof
  • $399
  • 4k Video
  • Tiny & Portable

iPhone 7 Plus

Dual Lens Camera
  • Water Resistant
  • 4k Video
Optical zoom at 2x; digital zoom up to 10x
Wide Angle Lens & Telephoto Lens

Broadcasting Program delivery

"Over-the-air" to "pushed" content

Viewers "pull" what they want when they want

Over-The-Top Television

  • Non-broadcast
  • Internet-streamed
  • Digital displays

Increase popular means of accessing television & video content

It is independent from traditional over-the-air TV

  • Satellite TV service
  • Cable companies

Internet-Delivery Television

  • Netflix
  • Amazon
  • Hulu.com

Digital Video World

100 hours of video uploaded every minute
6 Billion Hours are seen monthly
  • News programs feature video captured by bystanders

The bad side:

  • Easy to post hateful videos
  • Bullying
  • Incite fear in online audience

Wireless broadband services demand increased

Wireless broadcast brought Digital TV in the U.S. conflict

2011

  • U.S. TV broadcasters surrendered DTV broadcast to wireless telecommunication providers
  • Federal Govt. proposed to voluntarily share revenues

Broadcast Standards needed a change

ATSC 3.0 Digital TV Standards

Needed for Broadcast over the Internet TV

GET A JOB!

  • Television
  • Production
  • Distribution

Begin at your campus television station to gain:

  • Hands-on experience
  • Seek entry-level production or sales positions

Internet-delivered videos

  • Create opportunities for producers
  • Online content experience

THANK YOU

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