With a clean and classy image, NVLA introduces The Brentwood Collection. Rockingham Red, Ms Huffington Pink, Bristol Circle Blue, Burlingame Grey, Sunset Blvd Nude and Perfect Image. Included with the Brentwood Collection is The Brentwood Base Coat, The Hills Top Coat and Above Sunset Cuticle Oil. All of NVLA’s products contain myrrh extract that strengthens nails and prevents breakage.
Nailvana focuses on the anti-aging, healthy treatment of nails and skin. Nail care is often overlooked by many but essential, especially with excessive nail polish use. “Gel polish is great as far as its strength and longevity, but the harsh chemical (acetone) to remove the gel is drying and damaging to nails,” said Gina. Nailvana’s nail strengthening and cuticle conditioning cream is the unique, new answer to this problem. The key ingredient of Nailvana by Gina: Revitalizing Nail is tree myrrh extract, which softens cuticles and prevents nail breakage. Because the brand is founded on the principle belief of striving to achieve natural beauty, NVLA products are vegan, cruelty free and 8-free.
The brand also focuses on philanthropy as a result of Alcedo’s desire to give back to the community. “Part of the proceeds are going to a scholarship fund to help a beauty school student pay for school,” Gina said. “When I went to school over 20 years ago I paid $500; now it’s $7000-$16,000 to go to school. I would like to help others since I have been very fortunate in my career.”