ABOUT NVLA
With a clean and classy image, NVLA introduces The Brentwood Collection. Rockingham Red, Ms Huffington Pink, Bristol Circle Blue, Burlingame Grey, Sunset Blvd Nude and Perfect Image. Included with the Brentwood Collection is The Brentwood Base Coat, The Hills Top Coat and Above Sunset Cuticle Oil. All of NVLA’s products contain myrrh extract that strengthens nails and prevents breakage.
Nailvana focuses on the anti-aging, healthy treatment of nails and skin. Nail care is often overlooked by many but essential, especially with excessive nail polish use. “Gel polish is great as far as its strength and longevity, but the harsh chemical (acetone) to remove the gel is drying and damaging to nails,” said Gina. Nailvana’s nail strengthening and cuticle conditioning cream is the unique, new answer to this problem. The key ingredient of Nailvana by Gina: Revitalizing Nail is tree myrrh extract, which softens cuticles and prevents nail breakage. Because the brand is founded on the principle belief of striving to achieve natural beauty, NVLA products are vegan, cruelty free and 8-free.
The brand also focuses on philanthropy as a result of Alcedo’s desire to give back to the community. “Part of the proceeds are going to a scholarship fund to help a beauty school student pay for school,” Gina said. “When I went to school over 20 years ago I paid $500; now it’s $7000-$16,000 to go to school. I would like to help others since I have been very fortunate in my career.”
REACH
81% Female Audience
41% Adults Aged 25-34
Top Locations: Los Angeles, Brentwood, Santa Monica
PRESS COVERAGE
FACT SHEET
- NVLA "The Brentwood Collection" features: Rockingham Red, Ms Huffington Pink, Bristol Circle Blue, Burlingame Grey, Sunset Blvd Nude, and Perfect Image. Includes: The Brentwood Base Coat, The Hills Top Coat and Above Sunset Cuticle Oil. (Retail $18, Wholesale $9)
- The Brentwood Collection, is named after the affluent west side LA neighborhood where Alcedo got her start and many of her clients reside.
- Nailvana by Gina, is a revitalizing nail treatment cream for brittle nails and dry cuticles. (Retail $26, Wholesale $13)
- All Nailvana products contain myrrh extract that strengthens nails and prevents breakage.
ABOUT GINA ALCEDO
LOS ANGELES, CA – With over 20 years of experience in the nail industry, in-home celebrity manicurist Gina Alcedo works for high-profile clients such as the kings and queens of Hollywood, Amal and George Clooney and The Carters (NDA signed) just to name a few. After working with her successful clients, she decided to start her own nail polish line. The journey took her two and a half years. Her nail polish line has received a great amount of positive feedback thus far. Her new line of nail polishes, The Brentwood Collection, is named after the affluent west side LA neighborhood where Alcedo got her start and many of her clients reside.
Alcedo travels all around Los Angeles as a manicurist to the stars—mainly Bel-Air, Brentwood, and Beverly Hills. “Some clients have had a standing appointment with me every week for the last twenty years,” Alcedo said. Though she serves high-profile people, it’s her humble low-profile and hard work ethic that attracts her clients and keeps them happy. Outstanding customer service, including dedication to her clients, is a critical, large part of her personal brand that she is integrating into Nailvana’s NVLA. She counts herself as very fortunate to know her clients who support her endeavors, and she continues to use her experience as a manicurist to create products that help her clients maintain healthy and beautiful nails.
CONTACT US
EMAIL: NAILVANA.LA@GMAIL.COM
Gina Alcedo (818) 388-8807