It is essential though to mention that most importantly, Forums, as a form of social media, provide a fundamental information about people’s tastes and tendencies. As Forums usually propose a formula with many subjects and topics of discussion, companies take advantage of the collecting of the information that could be crucial for the development of the business. For example, a famous French forum on the website jeuxvideos.com allow video game players to openly talk about new games that are out on the market, or game consoles that just launched; Sony could make significant use of the report on their new product to give them a concise impression about it, and help them know what aspect they can ameliorate for the future.
A screenshot of jeuxvideo.com famous Forum Trending Topic
It is also convenient to mention that Forums on websites can bring much more to companies’ knowledge. Since any topic is convenient for debate within different forums, whatever you want to search on Wikipedia but you can’t find might be there: any tip for a videogame, things you would recommend someone for buying an apartment, opinion on books… thus it allows the companies to make predictions. For example, for big company Airbnb, an opinion given on a forum about a street that is too noisy can serve them to prevent for ranting an apartment in that specific location.