Introducing Virtual Agent Services
Our new digital marketing suite developed by Compass has lots of cool virtual real estate technology. With these tools, I am excited to provide the same great services with a unique focus on San Francisco's highrise residences, but virtually! Interested in our new marketing platform? Call me for details.
Our Video Marketing Of Ritz Carlton #1605
Our Video Marketing of Yerba Buena
Our Marketing At The Ritz Carlton Residences
Welcome to SFHIGHRISES Real Estate with Robyn Kaufman
I have built a solid reputation as a highly successful real estate agent for more than two decades. It is critical to work with a Realtor® who is aligned with a leading local brokerage and has a well established network. I feel strongly that you should work with a real estate agent who understands the complexities of the San Francisco condo market and knows how to approach its cyclical and noncyclical changes.
Let’s take the time to identify your unique goals and then design a custom plan of action to achieve them. My team and I offer savvy marketing expertise, unique insight, effective negotiation skills and extensive industry connections. My clients have come to trust that I will provide the attentive guidance that ensures asuccessful close of escrow.
You can expect a relationship that will be built on high integrity, premier service and a commitment to quality results. By making these important professional commitments, I trust our relationship will continue long after the transaction is complete. I’m looking forward to working with you.
Robyn Kaufman | SFHIGHRISES.COM | DRE:01074779
415.497.1798 | robyn@sfhighrises.com
30 Years of Real Estate Experience
Realtor®
- Top Producer, Compass Real Estate
- San Francisco, CA
Realtor
- Top Producer, Pacific Union International
- San Francisco, CA
New Home Sales - The Metropolitan
- Crescent Heights Development Group
- San Francisco, CA
Sales Associate
- Pacific Marketing Associates
- San Francisco, CA
Professional Associations
- Northern California Top Agent Network
- National Association of Realtors®
- San Francisco Associations of Realtors®
- California Association of Realtors®
Business Philosophy
People
Real estate is a people business and name recognition in this industry goes a long way. As an established real estate agent and longtime owner in San Francisco, I have built an extensive network of tech clients, vendors, subcontractors and lenders in the city for the past two decades. In fact, more than 60% of my yearly sales comes from repeat business, agent and client referrals.
Marketing
In today’s market, buyers prefer “turnkey” properties when possible. That is why pristinely presented properties often demand a higher price, which results in a quicker and smoother sale. Reconditioning your condo for sale does not have to be a long, drawn out process. My professional team of stagers and subcontractors efficiently prepares your property for its first showing on time and on budget.
Service
I started selling South Beach real estate as a new home sales manager for The Metropolitan when it was newly built. As the residential real estate market in SoMa took off, I continued to fine-tune a business model that catered to the specific needs of buyers and sellers of new highrise condos in the newly established South Beach and Mission Bay areas.
MY SELLER ACTION PLAN
“I am personally available during all aspects of your sale from showings to your closing."
- Discuss your selling goals and desired outcome
- Provide a market analysis for your property
- Formulate a marketing strategy based on fair market value and your target goal
- Estimate and schedule reconditioning work, if needed
- Prepare disclosure package with pertinent documents
- Schedule visual marketing elements, ie. staging, photography and video
- Advertise your property online and through direct mail
- Hold virtual opens and arrange for showings by appointment
- Present offers to you as they arrive
- Negotiate the best terms for the sale of your property
- Facilitate all escrow procedures from offer acceptance to the final closing of your sale
Real Estate Services With A Focus on San Francisco Highrise Residences
Robyn is San Francisco's premier highrise real estate agent. She has helped numerous sellers achieve the maximum sales result with her polished marketing and savvy negotiation skills. With over $500 million in condo sales, Robyn provides expert real estate services backed by high integrity and a commitment to quality results.
PREPARE TO SELL YOUR CONDO
Know your Condo's True Value
How to Determine Fair Market Value
- Price your home according to current market conditions.
- Prepare your home for sale by including reconditioning and staging services
- Showcase the uniqueness of your property with high quality marketing materials
Market Your Property Without Overpricing
THE TRUTH ABOUT HOME PRICING
The difference between pricing fairly and over market value can add up to tens or even hundreds of thousands of dollars. Here is what we can do to attract the rights buyers and the best offers:
- Price your home right to begin with.
- Prepare the home to show in its best possible light.
- Implement the most comprehensive marketing plan possible.
- Hire an agent who knows how to negotiate effectively on your behalf, and manage the disclosure and due diligence processes.
Compass Agent Networking Capabilities and Top Agent Network
Aided by state-of-the-art Compass technology, I'm strategically connected to the market's entire brokerage community. Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.
I am also a member of Top Agent Network, whose members are ranked within the top 10% of San Francisco's real estate sales. As a TAN member, I can exchange private market intelligence with other top agents in San Francisco. That means members are the first to know about new off-MLS listings, motivated buyers and more. That means you’re able to sell your home faster and with less hassle -- while still getting thebest possible price.
Monitoring The Market
Monday Weekly Updates
Every Monday, I will send you updates on buyer prospects and agents who have interested clients. Using our digital dashboard, I can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process. The Insights dashboard grants me access to real-time data about your listing's traffic, so I'm able to discover new lead-generation opportunities and refine marketing and pricing strategy, if needed.
WE DO EVEN MORE FOR YOU
OUR MARKETING PLAN FOR EVERY LISTING
Our marketing plan for selling highrise residences is proactive, aggressive, and above all, results-driven. We capture the uniqueness of your property and showcase it in all of its glory in the form of print, digital, social media and through our extensive international marketing channels.
EXCLUSIVE CONCIERGE PROGRAMS FOR SELLERS
Our seller-centric programs assist sellers with swifter and more profitable sales. Maximize the value of your home with our concierge services. Or if you need help making an offer on a new home, without rushing to sell, we have programs in place to help you achieve your real estate goals. Learn more about Compass's programs.
Credits:
Created with an image by Brandon Nelson - "Sail boats parked near the Bay Bridge in San Francisco. Taken with a DJI mavic when i was visiting a couple of months ago."