Project Portfolio Madelyn Gregg

Course: Writing as Information Design One

Creating a logo, tailored resumes, and a statistical infographic pushed me into the principles of design without a flotation device. However, experience is the best teaching method. Through discovering the Adobe Creative Cloud and new ways of conveying information with purpose, I have become a well-rounded multimodal professional writer. Though I learned to consider principles such as contrast, alignment, typography, hierarchy, creative choice, rhetorical purpose, and many more, the main principle I learned to hone in on when creating is paying attention to the audience. This portfolio will paint the picture of my adventure through Information Design I and how I learned to tailor my productions to the eyes that will see them.

Project One | Logo Design

the purpose of this project was to explore adobe photoshop and illustrator while focusing on the basic principles of design and branding.

My journey to better understanding how to cater to an audience began with this project. I knew I wanted to create a logo that could be recognized by its structure. I also knew I wanted my logo to be useful in a project outside of the classroom. So, I chose to create a logo for a blog I hope to start soon that will be an electronic portfolio of my own poems and reflections. I pulled inspiration from many brands and projects, however, there was one design in particular that fueled my creative fire for this logo. Supreme is a high-end fashion brand that has a logo that can be manipulated in color and even shape, but is still recognizable by its contrast and font. My logo attempts to create that same level of identifiability. I knew I needed a logo with this type of creative room because a poetry blog will inevitably take on many themes and emotions that will be best represented by a unique logo or watermark. For this project, I created three different versions of my logo. Each can be used to sign a different piece of writing because each version has a different feel. My audience comes into play with this design choice. I wanted my audience to be able to tell the feel of each poem and entry on my blog without reading through it. My logo facilitates that. If the reader sees a darker logo, they can assume the poem is heavier. If they see a light-hearted logo, they will know the poem is the same. I visual stimulant creates a completely different experience for a reader, and I chose to have my logo be that experience.

Full Project Reflection:

Project Two | Resume Design

the purpose of this project was to explore adobe indesign and respond with appropriate design choices in hierarchy and personal ethos to a specific prompt (a job listing).

When it comes to learning and growing as a writer and designer, I feel as though this project grew me the most. Not only did I take away two valuable pieces to be used in my future career, but I learned how to market myself on paper to future employers. I learned that resumes are more than a list of qualifications and past feats. A resume is a snapshot of who you are, and the best way to leave an impression after an interview. I knew going into this project that audience was the most vital consideration I could keep in mind. For example, in the second resume, the job listing was for a gig as a fashion blogger. I know from experience that bloggers need to have a strong sense of self and a voice that dictates personality. So, I chose to add a list of words that I would use to describe not only myself, but my natural voice as a writer. Luckily for me, the field I desire to go into is full of creatives. So, my resumes reflect that heavily. I chose to communicate with my audience that I am bold, abstract & far from the normal candidate. Either of these resumes would stand out immensely in a stack of monochrome, 12 pt., Times New Roman resumes, and that was my mission.

Full Project Reflection:

Project Three | Infographic

the purpose of this project was to further explore adobe indesign and illustrator while effectively displaying a large amount of information in one creative piece.

If I had to claim which project contributed the most to my feeling of rapid, premature aging, I would have to say it was the infographic. I struggled to find data sets, and when I found one I wanted to use, I struggled to convey the statistics in a clear and appealing way. I had a vision going into this project of a sleek, dark, professional graphic. However, that obviously did not come to fruition. I could not get the header right and my charts looked messy. So, I scrapped it. And I decided to sit and think about my audience. I knew the people who would find this project valuable would be young, creative entrepreneurs who were just beginning to research why startup companies fail so often. With that in mind, I chose to change the them from dark and uniform to light and fun. I also knew that though the viewers would be creative individuals with a heart for beginnings, they would have a business niche that made them crave the straightforward stats. Considering that, I chose to use incredibly minimal text and only the most important information in the form of charts. My charts are meant to be easy to interpret and able to be digested quickly. My infographic as a whole is meant to be scanned, not pondered upon. If I were in my audience's business loafers, I would want this graphic to catch my eye and then be able to be understood easily and quickly.

Full Project Reflection:

Through and through, I'm a better creator now. when tailoring a project, i consider more elements than i knew existed at the beginning of this course. I am confident in my abilities to use adobe's creative cloud to produce products that will look the way i want them to. i am absolutely thrilled with not only the projects i worked so diligently on this semester, but with the skills i took away. i look forward to using these principles and theories throughout my career. Most importantly, i will never create a project again without identifying my audience and executing each move with them in mind.

- Madelyn Gregg -


Created with images by Snufkin - "fog forest mountain world"

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