Maserati Social Campaign

What We Know About Your Target Market

Messaging
  • Customer Testimonials
  • Highlight Long-term Relationships
  • Test Drive Gifts
  • Celebrity or High Profile Endorsements
Channels
  • Online Video
  • Digital Ads
  • Email Campaigns Somewhat Successful

Big Decisions

Cross-over marketing?
gifts & prizes
Approval process
When do we begin?

Implementation

Calendar

Phase 1 - Gathering Testimonials

Email Blast to Current Clients
Digital Ads to Current Clients

Phase 2 - Social Content & Digital Advertising of Testimonials

"I Will Get My Next Maserati From Here"
The Communication Was Top Notch
I Recommend Jim Ellis For First Time Maserati Buyers
A DREAM COME TRUE!
I look forward to a long relationship with Jim Ellis Maserati in Atlanta
Preparation, timing and grace really work when you want the car of your dreams

Phase 3 - Online Video Advertising with Contest

Drive the blue Ridge mountains

Phase 4 - Creative for any kind of Advertising with Testimonials and Shots From Trip

#thisishowimaserati
  • Online Video
  • Digital Ads
  • Social Content
  • Print Ads
  • Radio Cuts
  • Direct Mail Pieces
#comefindouthowwemaserati
THANKS!

Credits:

Created with images by motointermedia - "balloon dialogue discussion" • makamuki0 - "vintage tv tv old" • MikeBird - "range rover car range" • pierret_christian - "Signature" • cogdogblog - "Fresh Start"

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.