Dove company first began in 1957, a personal care product SOAP, the creator Vincent Lamerti. Later patented and owned by Unilever who owns several other companies. Dove later expanded its products to deodorants, body and face washes, shampoos, and lotions. There major campaign is to using every type of woman to portray that beauty is diversity. They also have a line of products for men.
The audience working millennial men, newly hired millennial men
These young men are college, educated, and tend to follow social media and pop culture closely
Millennials make up 24% of the population which is one of the biggest generational groups.
The men's grooming business is becoming one of the biggest industries in the US. Young adult men making up most of the market, because they are most invested in personal care
Since the goal is to raise 6,000 new Instagram followers. Targeting millennials who 59% of them use Instagram
To achieve the goal we would have to put Dove men care plus on the radar of the targeted audience and have them participate in following our Instagram