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Walker & Walters Property Marketing and Advertising Strategy

The Most Comprehensive, Exclusive Seller Services Available

We market and advertise every property to its maximum potential with no shortcuts, gimmicks, or compromises. Everything we offer for marketing, advertising, photography, videography, 3D tours, drone visuals, print marketing, etc. are all included on every property.

Our novel system for selling homes illustrates the level of service and strategy we offer, as well as the work we do behind-the-scenes to deliver results our clients love.

Professional Staging

Professional staging ensures that buyers see your home at its best and can envision themselves in the space, making a great first impression and increasing its value.

Staging also plays an especially important role by tying in with our other home marketing services. Photography, videography, and 3D home tours, and more all benefit from a staged property.

We work with staging professionals who will outline specific ways to improve the presentation of your property and help showcase it.

Professional Photography

Compelling visual marketing entices buyers to learn more about your property.

We use modern, professional photography cameras, lenses, and lighting equipment to present every home at its best. Specific lighting techniques ensure that the pictures of your property are captivating, while not looking unrealistic or overly saturated. We professionally edit all photos to put the home in the forefront with interested buyers and make it stand out in the market.

In additional to daylight photos of the home, we also offer twilight pictures to showcase the property in the early evening at sunset. This kind of imagery can quickly catch a buyer's attention when viewing multiple properties online. These photos are carefully planned and executed, resulting in pictures that make your home look extra exceptional.

Professional Videography

Professional videography presents your home in a manner that no other medium can. Crafting a story for your property creates engagement with potential buyers.

We deliver a cinematic video experience for buyers using innovative videography equipment and editing strategies. By combining video stabilizers with high-end cameras and lenses, the home is captured in full detail and then edited into a compelling video.

Video marketing is exceptionally powerful as it can be distributed across numerous channels, including YouTube, Facebook, and other social media, resulting in an online experience that promotes the home like no other. More buyer traffic results in more inquiries, more showings, and more offers.

Very few properties are marketed with videos, and even fewer are advertised appropriately once the video has been created. We start off on the right foot and market your home better than the competition.

Aerial Photography and Videography

We use drones to capture aerial photography and videography, putting your property on a whole new level.

Aerial photos and video are vital parts of marketing a home, as these types of imagery capture potential buyer's attention right away. Since aerial shots offer unique perspectives, they are a perfect complement to other forms of marketing, illustrating additional features of the property from an elevated angle.

All aerial images and aerial video are edited alongside the photography and videography work captured on the ground, resulting in a seamless viewing experience for buyers.

Matterport 3D/VR Home Tours

Almost all buyers start their search online, where it is essential to create a lasting impression of your property.

Utilizing advanced camera hardware and software created by Matterport, we build a 3D/VR home showcase tailored to each property. Buyers love the ability to virtually walk through a home, as it gives them a real sense of the space and what they can expect when they visit the property in person. These tours are compatible with the latest virtual reality services, enabling an incredibly unique and powerful home viewing experience.

See samples below to understand how the 3D/VR home showcase can differentiate your home in the market.

Floor Plans

Buyers want to have access to the floor plans for properties.

We have floor plans created for your home and make this information readily available to potential buyers to help them understand the space and square footage.

Custom Property Website

A custom property website is a site dedicated entirely to displaying information about a home.

We capture more qualified buyers, increase exposure, and advertise your home through the use of a custom, professional website with a branded domain name.

Modern property website tools ensure that buyers get direct information about your property and can submit inquiries right away. The property website displays all of the marketing and information for your home including photography, videography, 3D/VR tour, aerial photography and videography, floor plans, property description, home details, and more.

By funneling buyers from major real estate websites and social media advertising to the property website, we can drive traffic and qualify potential buyers with the best information and visuals of the home.

Online Advertising

Effective online advertising is critical to maximizing your home's online exposure. Buyers utilize the internet to search for homes. Across any and all devices, buyers are turning to online websites and resources to gain insight into homes for sale.

Almost all real estate agents will use the MLS (Multiple Listing Service) to syndicate your home's information online. Through the MLS, your property will be presented on numerous websites including Zillow, Trulia, Realtor.com, Homes.com, and Frontdoor.com, among other highly-visited real estate networks.

Your home is also marketed online by prospecting to other real estate professionals, whose clients' property search criteria matches your home's features and price point. You benefit by having your home presented at its best in front of the largest audience possible, increasing the opportunities for acceptable offers.

We go the extra mile to optimize and configure all of the information and marketing materials that appear online. Each website that the MLS syndicates to has numerous tools to showcase your home in its best light. Enhancements include optimizing the property photos to be the highest resolution, tailoring property descriptions, checking that all links and captions are completed, and adding information to listing details pages to ensure essential criteria that a discerning buyer would need are available.

Social Media Advertising

To generate demand for your home, we craft social media posts promoting your property and then advertise those sponsored posts out to a large target audience. These posts create additional traffic and impressions for your home, increasing the interest and exposure. Social media is extra effective due to its viral nature, eliciting buyers and their friends to share your home with people they know.

Clients benefit from having their home presented at its best in front of a massive audience, increasing the opportunities for acceptable and competing offers.

Print Marketing

Print marketing is very effective and is a key component in the property marketing strategy.

We craft unique property flyers, put together property brochures, among other impactful print marketing pieces.

All of this extensive marketing serves the purpose of bringing in additional buyer inquiries and increases the amount of exposure for the property.

We tailor this print marketing and target the surrounding neighborhoods and towns, letting locals know of the opportunity to have family and friends move into the area.

"Coming Soon" Marketing

Creating the right amount of buzz for your home generates additional interest and primes your property for greater exposure.

We offer an additional tier of "Coming Soon" advertising that is built with the specific purpose of generating buzz, additional interest, and exposure for your home. By advertising your property as "Coming Soon" before the home is listed as active, we create anticipation with real estate agents and buyers.

"Coming Soon" marketing pieces are exceptionally tailored and can include professional property video trailers, social media advertisements, a Zillow listing page set as "Coming Soon", as well as other marketing elements.

Once your property has been fully captured and advertised we spring into action at the open house and share buyer feedback.

Open Houses

Open houses are an effective way to bring in buyers and advertise your property.

Most buyers want to see the home first-hand, and we take every opportunity to entice as much foot traffic as possible to the property. Our friendly, professional, and informative demeanor is vital to running very effective open houses that deliver results.

All of our open houses are advertised extensively online and throughout social media. By advertising to multiple channels consistently, we increase the property's marketing exposure and draw in more qualified buyers.

Showings and Feedback

Showing your property to interested, qualified buyers is crucial to receiving acceptable offers.

We manage and share all feedback from showing appointments. This feedback is pivotal to understanding where your home currently stands in the market and how buyers are perceiving its value.

More high quality showings result in finding the right buyer for your property faster.

Distinct marketing, branding, and advertising for your home results in increased online traffic, buyer interest, and perceived value of your property.

It is a winning combination that cannot be beat.

Callon Walker

Phone: 617-780-9000

Email: callon.walker@compass.com

Doug Walters

Phone: 978-505-7148

Email: doug.walters@compass.com

www.walkerwalters.com

CH 42°19'17” N 71°10'10” W Chestnut Hill 1330 Boylston Street

BOS 42°21'04” N 71°04'35” W Back Bay 126 Newbury Street

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Walker Walters
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