We believe that our film 'Voices' would be best suited for exhibition on online services like Netflix and Amazon Prime. This is due to the fact that technology has grown over the years and Dvd's are not selling as well nowadays. The sales for Dvd's has fallen and this is because of the rapid growth of options to view a substance. Since our target audience for our film is teenagers to young adults, we feel that the usage of the internet would be key as currently this is at a high level and it is a fact that a high percentage own such online services. However, our film could be viewed possibly on TV, maybe sky or BBC. This could be good for advertising as online does present the movie in the lists but I feel TV would help broaden the amount of viewers as many do not own online services.
The consumption of online services is key as the majority has access to it. The benefit in having online streaming as our exhibition for our film, there are no geographical barriers. It doesn't matter which part of the world you are from as you will be able to have easy access to the film. If DVDs were produced there may be a risk of loss in profit for the movie. Also since it is our debut film, the process of trial and error is key to see if the film has any success with this process.
Why we chose our BBFC certificate
We decided on 12 being our BBFC certificate because even though all the guidelines are not featured in our film, there is slight inimitable behavior, violence and threat. We believe the film is not for kids; however, it wouldn't be classed as a 15 because there isn't much too cross the boundaries of a 12. This rating helps create a broader audience viewing and it suits our target audience as teens are able to watch it. We are happy to put out this rating without any disapproval.