of course I had to create an infographic to conclude... :)
I think these concepts and connections fit in perfectly with our class and semester. Just the name of this class, Multimodal Communications, indicates the numerous mediums in which to communicate and the need to study them all to effectively do so. Even just in classes, we receive information from reading, watching videos, listening to speakers and using a variety of digital sources - the possibilities are endless. These options were not around a few years ago, and what was around is no longer, meaning media and technology is only going to keep evolving, and communicators have to evolve with it. As a Communications major, someone going into this field, I found these three concepts personally to be the most relevant to my experience as a student and in this class specifically. From my studies and personal experiences, brands are only be challenged more and more to connect with audiences, as people increasingly are paying to not see advertisements or do not respond to direct sales efforts. So this is largely why I chose the three concepts, because this challenge is what I am going to be facing in the future, and the lessons listed on the infographic are questions advertisers, marketers, companies, organizations, etc. are all having to go through, and the connection is only going to become more important as consumers' power will continue to increase in the future.
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