The average individual is constantly bombarded with information. Emails, marketing lists, pop up ads and telemarketers are all part of the daily noise that has become so commonplace, people are completely over saturated. Email open rates (below 17%), banner ad click thru's (0.1% !!!) and cost per click demand of google ad words (15%) are at historic lows. Individual have learned how to screen out the noise of marketing and easily dismiss most forms of advertising. is currently digesting up to 10 pieces of content before making a purchasing decision.
For this, you're going to need an promotional/educational article that is directly related to your service.
The goal of the article is to educate people, position your company as the authority on the subject and to bring people closer to the desired outcome - sale. It serves as the first "bridge" between the sale. We're also going to use an article as a tool for improving your targeting (more on that in the ads section).