Every email sent to a potential or current customer can be considered email marketing.
What goes in an email?
The most compelling newsletters are those that do a great job of mixing messaging and updates. Don't just sell to your lists, talk to them with other great information, too.
Valuable content: You can send very targeted emails to folks that teaches them about topics you're an expert on. This would include a call to action to send them to your website for more educational materials. Here you are making yourself an authority. Don't worry about giving it all away for free ... much of the time this information is already online, so shouldn't they get it from you and not other websites?
A newsletter: Stay in touch with your clients or potential client and let them know when you have a new blog to share. Add special touches like your community events coming up, tips/advice, photos of your team hard at work or having fun, sales or specials, and more.
A special offer: Create a sale just to drive traffic in your door.
Where do you get the emails to begin with? Well, if you have a WordPress website, you can use Formidable. Formidable allows you to place forms here and there on your website to gather emails addresses and other information. There is a free version of Formidable that works hand-in-hand with MailChimp, which is the next step in your email marketing journey.
MailChimp is a free and very easy email building tool for any business. Choose a template then drag and drop elements into your email including text blocks, images, dividers, buttons, videos, and much more. When you're done building, send yourself a test to see what it looks like and then finally send it out to whichever mailing group you have in mind.
Here's where you organize your email lists ... If you gathered emails at an event and know the topic they were interested in learning more about, put them in that list. If a customer purchased an item on sale, ask for their email and put them in the sales list. If you have a business that's your customer, put them in that list. This allows you to target specific groups' needs.
Go get your customers right where they're hanging out ... on social media!
- 68% of all U.S. adults use Facebook ----- start and continue conversations about your services and products and humanize your brand
- 28% of all U.S. adults use Instagram ----- photos, photos, and more photos allow you to showcase your wares and build a personality using hashtags (read my Hashtag article here)
- 21% of all U.S. adults use Twitter ----- most customers take to twitter with customer service issues and to have quick conversations, so meet them here and remedy the situation
- 25% of all U.S. adults use LinkedIn ----- For more professional, educational purposes to become an authority ... where you'd talk about the fun side of a presentation on Facebook, here you'd talk about what the actual presentation and important info was all about
- 26% of all U.S. adults use Pinterest ----- if you have a product line, you can pin each piece and use promoted pins to sell your wares