On August 6, 2018, Adobe announced plans to end-of-life Ad Hoc Analysis, as well as the Discover point-product. Ad Hoc Analysis functionality and capabilities are being moved to Analysis Workspace. It is common practice for Adobe to announce plans to deprecate a technology at least one year in advance, to give our customers plenty of time to migrate projects, learn new workflows and ease into the transition. To ensure all users make a smooth transition, Adobe is targeting Q3 2019 to deprecate Ad Hoc Analysis.
Since the introduction of Analysis Workspace in October of 2015, the team has worked to meet the needs of the most common uses of Ad Hoc Analysis. Today, only 8% of freeform analysis takes place in Ad Hoc Analysis. Over the next several quarters, Adobe will continue the process of moving Ad Hoc Analysis functionality to Analysis Workspace. Once a threshold of workflow parity is reached in Analysis Workspace, Ad Hoc Analysis will go into end-of-life.
This site is dedicated to providing resources to help you transition your analysis workflows from Ad Hoc Analysis to Analysis Workspace. Resources include:
- How to Transition
- Product Workflow Differences
- Coming Soon to Analysis Workspace
- Analysis Workspace Resources
How to Transition
Analysis Workspace is the industry’s leading analytics tool for advanced users and beginners alike. By consolidating functionality in Analysis Workspace, your workflows will be improved and simplified. You will now be able to utilize Adobe’s latest innovations in a single, powerful user interface, including:
- In-browser experience that helps you answer business questions at the speed-of-thought
- Embedded data science features, including Anomaly Detection & Contribution Analysis
- Intelligent segment comparison
- Extensive attribution modeling capabilities with Attribution IQ
- Improved customer journey tools with Fallout and Flow
- Robust data visualization, with new interactive options such as Cohort Analysis and Map
- Ability to curate components & share role-based projects
- Support for both deep-dive analysis + interactive dashboards in one tool
Click here to see a full list of incremental features Analysis Workspace provides above & beyond Ad Hoc Analysis functionality.
How to migrate existing Ad Hoc Analysis projects: The Ad Hoc Project Converter allows you to seamlessly convert projects from Ad Hoc Analysis to Analysis Workspace with the click of a button. Select one or many projects to convert at once.
Product Workflow Differences
Analysis Workspace brings Ad Hoc Analysis functionality into the browser workflow. While most terminology and features remain the same between the products, there are some new terms and approaches to analysis that are introduced in Analysis Workspace. Below, we highlight some of the more common Ad Hoc Analysis workflows and how they translate to Analysis Workspace.
- Multiple breakdowns: You can multi-select dimension items in a freeform table to breakdown many at once. Additional improvements to freeform table building & managing multiple breakdowns are coming soon. Watch the video.
- Temporary segment creation: You can create temporary segments quickly by dragging any component into the panel drop zone. Segments created in this way won't appear in your left rail. Watch the video.
- Linear & Participation metrics: Metric attribution can be changed at the freeform table column level or within calculated metrics. Analysis Workspace offers 10 different models, surpassing Ad Hoc's capabilities. Watch the videos on Freeform and Calculated Metrics.
- Copying data: Freeform table data can be copied for use outside of Analysis Workspace. Highlight cells within a table and hit Ctrl/Cmd+C or right-click > Copy to Clipboard. To copy a full table, right-click on the table header and choose Copy to Clipboard.
- Customer Journey Flow: The Flow visualization is multi-dimensional and can be segmented by the panel drop zone. Additional improvements to Flow are coming soon, including the ability to remove repeat instances. Watch the video.
- Customer Journey Fallout: With its advanced Fallout visualization capabilities, you can mix & match dimensions & events, trend all touchpoints, see what next steps visitors take if they don't continue, and more. Watch the video.
- Download CSV: CSV download supports the export of all visible rows in a table, which has a max of 400 rows today. Additional improvements to the number of rows that can be downloaded are coming soon. Watch the video.
Coming Soon to Analysis Workspace
Over the next several quarters, Adobe will continue the process of moving Ad Hoc Analysis functionality to Analysis Workspace. Once a threshold of workflow parity is reached in Analysis Workspace, Ad Hoc Analysis will go into end-of-life.
There are 3 primary workflows we plan to improve in support of this announcement. They include giving you the ability to:
- Build advanced queries with many breakdowns, all at once (similar to Table Builder in Ad Hoc)
- Download up to 50,000 rows/breakdown from a freeform table
- Remove repeat instances from Flow
If you would like to make sure a specific workflow is considered, submit your idea on the Adobe Forum.