Growing categories and changing shopper behaviour Fresh thinking is required

Do you know what shoppers want in-store?

With the growth in omni-channel and the rise of disruptors, ensuring that rigorous insights are at the heart of shopper marketing activity grows in importance.

Insights are often where we start

In this world of category and shopper, activity has become focused on ‘the now’, with little planning or priority given to longer-term projects.

Do you talk to you customers in a category based way?

By optimising your category offering at point of purchase, simplifying the shoppers task and delivering consistency in approach improves category performance and commercial relationships.

Do you want to be category leaders in your category?

Is your shopper marketing activation linked to your Category Vision?

It won’t come as any surprise that creating, activating and delivering a category vision should be a collaborative process between consumers, shoppers, CPG customers and CPG manufacturers.

Do you know what triggers purchase in-store?

It requires an understanding of shopper motivation along the path of purchase, from sofa to shelf, anticipating what will delight them each and every step of the way.

Select the link below to find out more


What is next for you in category management?

Category Development is an evolution that moves on from analysis of the past, to embrace the impact of future lifestyles and trends.


Get in touch?

+44 1189 326 875

Created By
David Edwards

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.