What is the "SERVICE" in Superior Show Service?

Photo: Sonic 102.9

As an event supplier, we tend to focus on the Superior, but what is the Service?

We are a full-service event contractor. We work hand-in-hand with show managers that develop industry shows such as the Oilsands Trade Show and Conference, festivals like Big Valley Jamboree, and multi-use sporting events like the 2019 Canada Games.

In a single week we can be scattered throughout the province from an Agricultural show in Red Deer to a Christmas Show in Grande Prairie plus a few more in between. With that much diversity, it is important to have a relationship with an exceptional team of experienced professionals to see your vision through. It’s more than a smile and friendly customer service, it is the skill and capability of executing your event from start to finish, that puts the service in Superior Show Service.

“EXPERIENCE is the one thing you can’t get for free” – Oscar Wilde

Being a service-based business means that we want to ensure your event is in the hands of people who can fulfill your requirements, and get the job done completely, and properly. Our management team will take the time to talk with you, discuss your needs and your expectations and how we can best meet them. Our Account Managers will take care of the logistics of how to put your show together. Our in-house design team will create your floor plans and custom exhibits for an engaging atmosphere. Finally, our show hands will work on-site to install and dismantle your event, with the proper knowledge and safety precautions.

Trade Show set-up featuring custom graphics, exhibits and rental furniture.

“A BUSINESS that makes nothing but money is a poor business”- Henry Ford

Building long term relationships with our clients is one of our main goals. Not only do you develop a certain level of trust over time but several advantages can be gained from such relationships. When working with multi-year contracts, not only are we able to develop a strategy, we can adapt and anticipate an event’s needs as they evolve year-to-year. Securing long-term contracts also secures long-term pricing, and therefore long-term budget plans, allowing all parties to plan ahead.

Superior Show Service has established relationships within the event industry itself in the 30 plus years we’ve worked in Alberta. From suppliers, to contractors, to venue management and event planners, we have connections in place that can help make your event a success, while taking away some of the pressure.


Building strong relationships with clients is a vital piece of our business strategy.

Every business fills a niche. As happy as we are to provide a one-time rental for special events like weddings, we are not a party rental company. Weddings are beautiful and exciting events, but there is not the same opportunity to establish a relationship with a bride & groom in the same way as we can with a long standing customer who does an annual event.

“Price is what you pay, VALUE is what you get” – Warren Buffet

The phrase “you get what you pay for” is rarely an untrue statement. You can pay less, but is it okay to get less? From our Alberta produced all weather, all year tents to our custom exhibit designs, it is the quality of both our product and customer service that has our clients referring us to others.

Our reputation as a trade show company has been built over 30 years in Alberta. Through that reputation we have expanded into a leading tent rental company. Whether we are providing installation services for a huge festival, or implementing a coordinated event, Superior Show Service truly means full service.

Clearspan tent installation at Jasper Park Lodge for "Christmas in November" festival.
Our 60x75 clearspan tent is the perfect venue from festivals to weddings

As full service event specialists we do not stop at just the set up and dismantle. We also have a large inventory of rental options to complete your trade show, conference, or tent rental. Add flooring, lights, tables and chairs. Create an engaging networking experience with contemporary leather furniture. Display your brand with logo’d charging stations. Our experienced team can assist you in building a custom package to provide the best value and service for your special event.

“Sell the problem you solve. Not the product you make.” - unknown

We started by asking what is the service is Superior Show Service? There may not be a simple answer, but here are a few hints:

  • Trade Show planning & implementation
  • Conference planning & implementation
  • Tent rentals - pole tent, frame tent & clearspan
  • Event set-up and dismantle
  • Temporary power distribution
  • Custom graphic designs
  • Custom exhibit design
  • Exhibit build & installation
  • Furniture and accessory rentals
  • Heating and cooling for all weather tents
  • Stages and stage covering
  • Exhibit storage

Superior Show Service is an event contractor specializing in trade shows, festival & events. Serving communities through Superior events.

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Feature festival aerial photo at Sonic Field Day, Edmonton. Photo courtesy of Sonic 102.9

Created By
Allison Smith

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