DraftKings: The Experience

  • Users enter daily fantasy contests and select a roster of professional athletes within a budgeted amount of money
  • Variety of game formats, from head-to-head matches to tournaments featuring thousands of users
DraftKings' player selection lobby

How do they make money?

  • $1.2 Billion valuation
  • $137 Million spent on ads in 2015
  • Approximately $600 Million in VC Funding
  • Rake- Percentage of wager amount that DraftKings keeps; adds up to millions of dollars

The Internship

  • Create salary algorithms for players and set up contest sizing
  • Measure how new features drive changes in customer behavior
  • Optimize marketing strategies to drive growth efficiently

Why work at DraftKings?

  • Small company feel, but also a highly respected place of employment in data analytics and marketing
  • Able to be both analytical and creative
  • Opportunity to work in a booming industry and gain valuable experience for future endeavors


  • http://www.forbes.com/sites/darrenheitner/2016/11/18/how-and-why-fanduel-and-draftkings-decided-to-merge/#55e487426719
  • http://www.inc.com/ilan-mochari/fantasy-sports-betting-startups-206-million-tv-ads.html
  • http://www.espn.com/espn/feature/story/_/id/17374929/otl-investigates-implosion-daily-fantasy-sports-leaders-draftkings-fanduel
  • http://nypost.com/2015/09/05/nearly-75m-people-will-play-fantasy-football-this-year/


Created with images by free pictures of money - "Money"

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.