DraftKings: The Experience

  • Users enter daily fantasy contests and select a roster of professional athletes within a budgeted amount of money
  • Variety of game formats, from head-to-head matches to tournaments featuring thousands of users
DraftKings' player selection lobby

How do they make money?

  • $1.2 Billion valuation
  • $137 Million spent on ads in 2015
  • Approximately $600 Million in VC Funding
  • Rake- Percentage of wager amount that DraftKings keeps; adds up to millions of dollars

The Internship

  • Create salary algorithms for players and set up contest sizing
  • Measure how new features drive changes in customer behavior
  • Optimize marketing strategies to drive growth efficiently

Why work at DraftKings?

  • Small company feel, but also a highly respected place of employment in data analytics and marketing
  • Able to be both analytical and creative
  • Opportunity to work in a booming industry and gain valuable experience for future endeavors

Bibliography

  • http://www.forbes.com/sites/darrenheitner/2016/11/18/how-and-why-fanduel-and-draftkings-decided-to-merge/#55e487426719
  • http://www.inc.com/ilan-mochari/fantasy-sports-betting-startups-206-million-tv-ads.html
  • http://www.espn.com/espn/feature/story/_/id/17374929/otl-investigates-implosion-daily-fantasy-sports-leaders-draftkings-fanduel
  • http://nypost.com/2015/09/05/nearly-75m-people-will-play-fantasy-football-this-year/

Credits:

Created with images by free pictures of money - "Money"

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