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Dade vs broward all-star game January 13-14, 2017

On January 13, Miami Dolphins Youth Programs, in partnership with the Greater Miami Athletic Conference (GMAC) and the Broward County Athletic Association (BCAA), continued a six-year tradition in hosting the Dade vs. Broward All-Star Football Game presented by Broward College.

Dade took home the victory in a score of 12-6 over Broward, with Kord Jenkins (RB – Miami Central) named as the Offensive MVP and Daniel Crescitelli (LB – Douglas) named as the Defensive MVP.

On January 14, Miami Dolphins Youth Programs, hosted the Youth All Star Games. the games lasted all day and stretched across six (6) divisions (8U - 14U). Throughout the whole weekend, roughly 4,000 fans viewed the games and Broward College signage around the stadium.

Dade Vs Broward All Star Game Presented by Broward College

Social Media

During the Dade Vs Broward College All Star Game, Broward College received Presenting Sponsor recognition at the High School All Star game as well as the Youth All Star Games. Assets included; Social Media Posts, Radio Recognition, Banner Signage, Media Recognition, PA Announcements, and Logo Recognition on promotional collateral.

The Dade Vs Broward College All Star Game Presented by Broward College was heavily promoted across the Miami Dolphins and Youth Programs Social Media accounts. With this strong push leading up to the game, Broward received strong connections with Miami Dolphins fans. Across the Miami Dolphins Facebook & Twitter accounts, Borward College received six (6) posts. On Dolphins Academy social accounts, Broward College received ten (10) twitter posts. Statistics below:

Miami Dolphins Facebook Impressions

673,784

Miami Dolphins Facebook Reach

410,814

Miami Dolphins Twitter Impressions

86,174

Miami Dolphins Twitter Engagements

2,618

Dolphins Academy Facebook Impressions

12,696

Dolphins Academy Facebook Reach

8,046

Dolphins Academy Twitter Impressions

417,214

Dolphins Academy Twitter Reach

19,770

Media Coverage

Along with Social Media, Broward College received extended media exposure throughout South Florida. Coverage extended through local News Programs, local Newspapers, local Digital Publications, and local Radio.

Media Value: $95,393

Media Impressions: 1,047,564

Brand Integration

As shown above, there is great media value around the All-Star game and the Miami Dolphins Youth Programs Department is dedicated to maximizing the value and objectives of the Broward College partnership. Below are a few opportunities that will increase exposure of Broward College, some opportunities have a cost associated (denoted with a "*") but this is list will a great thought starter for future events:

Broward College Executive Coin Toss

Sideline Pop-Up Signage*

Jersey Logo Patch*

Stadium Giveaways*

Logo Recognition on T-Shirts*

Broward College On-air interview

Sideline Passes

THANK YOU

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