All this step was was just printing out the word helvetica and messing with it as much as we could and in different ways. Most of my ideas were crumpling and un-crumpling them so that the crumple marks stay so you can see the effects that it had but also be able to read the word Helvetica.
This is the result of taking pictures of my paper destructions, then putting them into adobe illustrator, and image tracing them. The product is a high quality, specific outline of what I destroyed, so that I can mess with it cleanly on the computer. Sometimes I messed them up more using illustrator by stretching individual letters to contrast them to the rest of the letters, like in the second one. My personal favourites are the 2nd one and the 6th one.
To make our Helvetica Posters, which consolidated our knowledge of the typeface, we first watched a documentary about it called "Helvetica". It's about good graphic design and Helvetica. Above is a mind map that I made while watching the movie to serve as notes for when I made the poster.
Simple, list styled poster
Poster to "break the grid"
The poster that I made about Helvetica shows my knowledge of the typeface. I can say that after watching the movie and making this poster that Helvetica is my go-to font for anything else I make, too (even though the movie was kind of boring like let's be honest) because of it's simplicity and how neutral it is. You'll see I made two posters. This is because when designing it, our intention was to "break the grid" by incorporating techniques from this article. I made my Break the Grid Poster first, but I didn't like it all that much because it looked kind of strange. I slanted everything because that was similar to one of the techniques. Then I made one where everything is straight, and even though it is, admittedly, a bit less visually interesting, It's easier for me to read, which is why I like it more.
Destroying Helvetica on the Computer
Using the liquify tool was not the most interesting. It was hard to add details to a small scale, especially when Helvetica is so simple to begin with. And big details, while easy to add and infuse, looked really bad. If you look up you can see the effect. I tried artificially making the process entertaining by making little faces or twirling huge objects at a time. For the first one I was messing around with what I could do and I switched between lots of the liquifying tools (notably the l & v, the c, and the i) which is why it is my favourite of the three. The second one I only used the twirl tool on a weird spiky destruction from previously, so it's fun to look at some spikes which are stretched and others which aren't
Filter Library 1 (with background)
Above, I applied filters from the filter library to the word helvetica but with a white background as well so that the filter does stuff to the background of the text as well. Even though the results here are cooler, I prefer making them without the background because it gives more freedom to do anything I want to do with it afterwards (this is why there are more in Filter Library 1 than 2). My favourites of the following six filters are the 1st, 4th, and 5th one. The fist one looks like a swarm almost, so it looks rather complex and has potential to be used in a lot of cool ways if I were to blur it or something like that. The 4th is like that in a similar way. If i were to use the smudge tool on that, I wonder what it would look like. The fifth is different in why I like it: The outline it seems to have makes it look almost with a plastic wrap around it. I also like how easy it would be to convert it to something else.
Filter Library 2 (without background)
Applying Filters from the Filter Library to the word Helvetica this time without a background. By adding Filters to them I don't feel like I'm changing the amount of space that the Helvetica word is taking up or how it is taking it up. I feel like I am changing the attributes of the space, which gives a new feel which is why I find more enjoyment in the surprise of these than with liquifications. My favourites are (r = row, c = column) r1c3, r1c4, r1c5, r2c3, and r2c4 because they look really cool. I think my next steps here are to combine some. I think combining r1c4 with other filters has a lot of potential to look really cool because it doesn't have a textural change like all of the other ones, so the textures wouldn't overlap.
The very last of the times that we destroyed Helvetica on the computer. I didn't spend a lot of time on the colours; I just chose them randomly, so ignore them. While the outcome is probably the coolest looking of the computer destructions, the outcome will look similar for everyone who does it, because it is a step-by-step process rather than a creative one like the others. It is possible to change the displacement map, which displaces the Helvetica words, so that the product will look different. However making a displacement map is pretty hard.
We were tasked to create a poster for Helvetica's 70th anniversary coming up, and this is how I start designing for it. Any idea that comes to my head is quickly drawn out so after I finish the page, I have lots of ideas to work off of. In this way it is similar to when I was making thumbnails for my logo. We went to typographicposters.com to look for inspiration. The posters I chose didn't really change up or destroy the typeface very much so it was very easy to read, which kind of defeated the whole purpose. I chose those posters because of how little they did to the typeface, it meant I had more freedom to do my own things with the typeface. After I chose those first three, I then changed my approach to find posters that already messed up the typeface so that I would get both ends of the spectrum: lack of changes which leads to more freedom, and really cool changes which leads to less freedom.
The two pictures above are me developing some of the ideas I already made when Initially designing. I couldn't decide which of the ideas I liked the most, so I developed some of my favourites a little further to see how how much I still liked them after some development, and also how easy it was to develop ideas for. I did this twice for two different pages because I wanted to repeat the process and narrow my selection from the thumbnails from the previous page. This also helped me later after I chose one final thumbnail to revise, because it easily narrowed my favourite thumbnails so that if I wanted to combine two to get a fresh, new idea, I could. I do this for the idea that I eventually decide on making my poster. I developed the idea at the very bottom of the first page (which is hard to see properly because of the scanning) but I also develop an idea I had using the thumbnail at the very top right of the first page of this document.
At this point, I was only developing for one thumbnail from the previous page, which was the one with 70 in the background, with Helvetica in the foreground, but affected by the 70 in a distorted way. But then I had an idea to make the 70 have an almost 3D effect and play with that similarly. I really enjoyed designing for this idea, even more than the other one. That's probably why I was finding it harder to design for that idea. This may be an improvement point for next time. But it was also good because I really liked the 3D idea, and also because it wrapped an idea in my head that designing isn't a straightforward process; it's more like a tree with new individual ideas branching of the same ones. I felt like it would be easier to make further advancements on the computer. The thumbnail with the star next to it is the one I brought to the final development stage.
FINAL thumbnail refinement
Above is the FINAL step in designing the logo: drawing the final design really big so that that you can zoom into the actual details and what specifically you had to do in the computer. You can see that the design I chose as my favourite is the one with 70 right in the front. I chose that one because that's the most impressive bit to me, so it'll be like "Wow, Helvetica has existed for 70 years; that's really cool!" when people see this poster (ignoring the fact that this will only actually be the case in 2027). I drew it three times, each time trying out specifically a new way to space the letters amongst the space. Eventually I settled on the one at the very top because I thought it looked the nicest. After this all there was left was to bring it the computer and make it: