Adrianna Lash Marketing e-Portfolio

Welcome! My name is Adrianna Lash. I am a junior at Arizona State University studying Marketing with an emphasis in Professional Sales. Last semester I earned a spot on Dean's List with a cumulative GPA of 3.48. This portfolio showcases my success as a Marketing student during my college career and includes marketing samples from both student organizations and professional experience.

Independent Contractor | Florence Unified School District

I was hired in November of 2016 as independent contractor for the Florence Unified School District to serve as a social media and mobile application marketing strategist. I assist the Director of Public Relations in advertising a new district application through a variety of promotions. For our first promotion, we encouraged students to fill out a google form when they downloaded the FUSD Mobile application to be entered to win two free prom tickets. The promotion ran on January 9th 2017 and these were the results:

The number of students who downloaded the FUSD mobile application as a result of the promotional release in Google Play Store was 54
The number of individuals who downloaded the FUSD mobile application as a result of the promotional release in Apple App Store was 77

The combined total downloads on January 9th was 132 which was a 25% increase in the total number of downloads before that time-the third largest spike since the application was initially released.

For our next promotion, I collaborated with the Director of Public Relations and came up with the idea of creating a music video with the faces of the principal and staff that work for the school district. The goal of this amusing video is to encourage students to download the district application. The video is scheduled to be released on February 24th.

FUSD Promotional Music Video
Vice President of Finance | American Marketing Association

For the Fall 2016 semester, American Marketing Association decided to collaborate on a commercial for Dutch Bros. Coffee. I was elected project lead in which I oversaw and contributed to the production of the following video. Initially, I facilitated brainstorming sessions among 15 group members. I made final decisions on project content/storyboarding and gathered resources necessary to implement the project and ensure success.

Credits:

Created with images by seantoyer - "ASU Colors" • kevin dooley - "Arizona State University"

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