This Document is an idea pitch for the local governing council to trial an application for local improvement.
What is My Area?
My Area is an application that will allow local people to have their say on what needs improving in the local area.
Through location data, the app will allow users to pitch ideas to other users that will the be forwarded to the local governing council.
Why would this be useful?
My Area can enable the community to take the opportunity to improve the place that they live in.
The concept is to bridge the gap between local people and the governing body in order to solve problems that are being complained about.
People want to be in control. The main audience for this application is anybody that cares for their local area regardless of how old they are. The main demographics would be in the range of 16-50 year olds.
From our primary research, we have discovered that around 85% of people from the 100 people that filled out the survey thought that their area needed improving.
75% thought local councils either didn't take necessary action for complaints or didn't know if they did.
However we found a whopping 90% said they would use an app that would help improve the area that they live in, with 9% potentially using it.