Extreme Sports ''Recognize Where your talent lies, work hard on it and, when you reach the top of your profession, dont forget your roots.'' - Tony Hawk

Extreme Sports developed to a main attraction in the last year

What motivates athletes to participate in Extreme Sports?

Money: perhaps in some cases. Yet only a few chosen ones will ever make a decent living out of their chosen sport. In triathlons for example the majority of participants are amateurs, who for some non-financial reason have taken time out of their frantic work days and busy personal or family schedule to train for hours and hours, and weeks and weeks on end to swim, bike and run for the limited duration of a race.

Fame: again maybe, but most people have never heard of Ross Clarke Jones (big wave surfer) or Chrissie Wellington (an undefeated triathlon world champion who defeats most of the top men). Fame is a fickle, fleeting thing. Unless you’re extremely talented, media savvy, a good role model and great at your chosen sport, it will only take a generation and then your forgotten and hardly anyone will remember who you were.

Ego: I think you can tell in an athlete’s persona when this is the case. Fortunately if your ego is bloated enough and the sport you are doing is extreme enough there is only one thing that will happen. Your ego will get crushed. Or someone better comes along.

Challenging yourself: Competition with others and with yourself brings out the best . This is the definitive reason or motivation I will participate in any sport. Self-improvement is the main reason people want to challenge themselves.

''I'm one of those people that likes adrenaline and new things, like extreme sports. It makes me feel alive'' - Gisele Bundchen

What are the risks of Extreme sports?

Some athletes take things to the next level, though. Rather than playing traditional sports as part of a team, they strike out on their own to engage in sports that provide a satisfying rush of adrenaline.

The best extreme sports athletes can have long and profitable careers, as long as they are true masters of their sport. Unfortunately, when it comes to extreme sports, even the smallest mistakes can have catastrophic — even lethal — effects.

For example, between 2000 and 2011, experts estimate that over four million injuries were caused by extreme sports. In the most extreme sports, minor errors can lead to serious injuries and even death.

Many of these injuries can be prevented. Unfortunately, the young people who are most likely to engage in extreme sports often lack the good judgment of older adults. The lure of Internet fame leads many inexperienced athletes to attempt things that they're woefully unprepared for.

Robbie Madison combining surfing and motorcycles in 2015

Why is Red Bull involved in the majority of Extreme Sports?

One of Red Bull’s most valuable and well-known has been their involvement within Extreme Sports, supporting and creating high-octane events such as the Red Bull Air Race, Red Box Soap Box Racing, as well as motor-cross events, snowboarding and cliff-diving. Not only have Red Bull invested heavily in creating events, but they’ve played a major role in supporting extreme sports from youth levels, enabling extreme sports to become increasingly accessible.

Over the years Red Bull have been able to connect with young audiences all over the world, sharing their brand identity as an enabler of thrilling events, sponsoring and being involved with over 500 extreme sports

In their most notable case of extreme sport and branded content, the Red Bull Stratos project, which saw Austrian skydiver Felix Baumgartner freefall 128 kilometres from the edge of space. The jump broke the world record and generated more media attention than any other branded advert could; creating vast amounts of brand awareness with over 8 million people watching the live Youtube stream. Red bull printed their logo in several places on Baumgartner’s space suit, for all 8 million live viewers to see, the YouTube video now hold over 40 million views. Costing an undisclosed amount, the price of Felix Baumgartner’s fall has been estimated to approximately $30 million, only a fraction of the $300 million Red Bull annually spends on sports marketing, but if Red Bull have managed 40 million views on a single YouTube video, one would hope it’s an investment.

Felix Baumgartners jump in the stratosphere on 14th October 2012


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