Category Management Erin Wassem, Andrew mullen, Jackie johnson, Florentina alaiza, lorraine sunguli, alexis taylor

The Problem

  • Customer Satisfaction
  • Accessibility
  • Convenience
  • "Amazon's Showroom" syndrome
  • Organization

The Solution

Shoe Rack Kiosk

Mixing Technology with Efficient Category Management

  • Shows what is available by size, color, etc
  • All the different brands in the store
  • Allows consumer to look and browse through items themselves
  • Keeping up with trends
  • Quick and efficient way to coincide with online and distributors

Seasonal

  • New product coinciding with athletic seasons
  • Constantly re-stocking and upkeep of the new and existing product
  • Communication with online and distribution centers

Visual

  • Organization - Bath and Body Works
  • Current Vs New
  • Promotion of the seasons
  • Kiosk interface at different shoe sections

Data

  • Analytics: kiosk should parallel what's in stock and what's not
  • Communication online and distributors
  • Phasing out
  • Keeping up with current trends

Discount Pricing Strategy

  • Discounts are a key future feature
  • A necessary evil
  • Loyalty discounts/ RFID technology
  • Organize sale items as well

Conclusion

Any questions?

Credits:

Created with images by JeepersMedia - "Dick's Sporting Goods" • JeepersMedia - "Dick's Sporting Goods"

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