Exam Preparation Guide: Adobe Analytics Developer - Certified Professional AD0-E213

Introduction

The Adobe Certified Professional - Adobe Analytics Developer exam preparation guide provides potential candidates with information they need to prepare for the certification exam.

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Exam Guide Sections

Minimum candidate experience
Intended audience
Exam information
Exam objectives and scope
Sample questions
How to prepare for the exam

Minimum Candidate Experience

At a minimum, the Analytics Developer is part of the implementation team with about 6-12 months’ experience in Adobe Analytics implementation (web and mobile app). The candidate acts as a player supporting Analytics Implementation teams in bridging between IT and the business to understand how business requirements translate into a technical solution (SDR), and based on requirements provided by the analyst, understand which type of variable is needed, where and how to collect the data, design the data model (data layer), configure, and maintain the tag management solution.

The candidate should be able to complete the following tasks:

Interpret a Solutions Design Document (SDR) and understand the purpose of all Adobe Analytics variables collected
Understand and work with Adobe (Experience Platform) Launch
Understand configuration of baseline Adobe Analytics dimensions and events (Page Name, Link Name, Activity Map, etc., but will work with expert developers for more customer implementations - Variable mapping is still owned by Expert level developers
Create and configure rules within Launch following the design provided by an AA expert
Test and validate the data being captured in variable and events firing by leveraging web console debuggers or mobile app systems like charles logs
Understand what a data layer is and knows how to read a JavaScript object
Share reports, segments, and the process to request access, but not how to manage user groups, governance protocols, as well as manage the SDR
Provide guidance and configure mobile/SDK solution
Understand general framework behind Video tracking (event-based) given knowledge base documentation
Perform basic reporting from Analysis Workspace and understanding the data outputs available from the Adobe Analytics Data Warehouse

The candidate should understand and have basic experience with the following tools/environments:

Adobe Experience Platform Launch (Adobe Launch)

Intended Audience

This guide is intended for people who work at the entry level in the following job roles:

Implementation Specialists/Engineers
Developers
Architects

Exam Information

Exam number: AD0-E213
Exam name: Adobe Analytics Developer
Certificate level: Certified Professional
Status: Active
Available languages: English
Number of questions: 50
Formats: Multiple choice and multiple select
Duration: 100 minutes
Delivery: Online proctored (requires camera access)
Passing mark: 31/50
Price: $125 USD / $95 USD (India)

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Exam Objectives and Scope

Section 1: Analytics in the Adobe Experience Cloud Ecosystem (14%)

Identify features and capabilities of Adobe Experience Cloud ID
Identify uses for Adobe Launch
Identify how to enable / support Adobe Analytics tags in the Adobe Experience Cloud Ecosystem

Section 2: Analytics Strategy and Design Based on a Solution Design Reference (12%)

Given a Solution Design Reference, identify which data objects have to be populated
Given a part of a Tech Spec document, identify how to implement the data capture

Section 3: Analytics Implementation and Configuration (30%)

Identify the steps to deploy Adobe Analytics Code
Identify functions of minimal deployment code for Analytics tracking
Identify the steps to configure various components within Adobe Analytics UI
Identify functions of Adobe Analytics report suite and variable settings
Identify the characteristics of a data layer and data layer values
Identify App Measurement functions for tracking features such as link tracking and e-commerce tracking

Section 4: Tag Management Systems (18%)

Identify if requirements have been met using tag audits
Identify the steps to configure website tagging with Adobe Launch
Given a scenario, identify how to enable, modify, and troubleshoot extensions in Adobe Launch
Identify how to create rules and data elements

Section 5: Mobile Services and API (8%)

Identify the functions of Adobe Analytics API (data feed, warehouse, data sources, reports)
Identify the characteristics of processing rules and mobile services

Section 6: Testing, Validation, and Troubleshooting (18%)

Identify the meaning of common JavaScript errors
Identify the meaning of common Adobe Analytics variables errors
Given a scenario, identify testing and debugging validation best practices that should be followed
Identify how to track an Adobe Analytics server call across its lifecycle (i.e. from beacon request to showing up in the report)

Online Sample Questions

The sample test allows you to see the type and format of questions that you will encounter in the actual exam. There is no sign on needed. The results of the sample test are not stored, and do not predict your actual test results.

AD3-E213 Adobe Analytics Developer Professional - Sample Questions

Mark your answer in each question.
Use the link “Send Comments for this Question” to provide specific feedback.
Click Next on the upper portion of the screen to save your answer and move to the next question. You may return and revise your question within the specified time.
On the last question, click Submit Exam to submit all your answers.
Complete the short survey. Click Submit.
Click “Take Me to My Results” to view your sample test result details.

Additional Study Aid Resources

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help as you prepare:

Section 1: Analytics in the Adobe Experience Cloud Ecosystem

Section 2: Analytics Strategy and Design Based on a Solution Design Reference

Section 3: Analytics Implementation and Configuration

Section 4: Tag Management Systems

Section 5: Mobile Services and API

Section 6: Testing, Validation, and Troubleshooting

Questions?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update January 2023.

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