Marketing Opportunities Join our team for the 2018 season!

For over 120 years, our pro baseball club has indeed been the hometown team.

Community-owned since 1957, Rochester Community Baseball Inc. and the Red Wings provide a high quality, affordable, family entertainment product for fans in the five-county Greater Rochester area.

The Red Wings posted a fifth straight winning season on the field in 2017 and a paid attendance total of 445,581 (average of 6,553). More talent is on the way from the highly ranked Minnesota Twins farm system, with our Double-A club and two Class-A clubs also posting winning records in 2017.

But fans don't come to Frontier Field just for the baseball. Our affordable outdoor fun, dining variety and quality, innovative promotions, giveaways and theme nights add up to a winning atmosphere at every home game. Our dynamic entertainment experience helps to make fans receptive to the messages and products of our marketing partners!


Minor League Baseball honored us with the John H. Johnson President's Award in 2004, given to one of the 174 Minor League Baseball front office staffs. The Johnson Award is presented to a "complete" baseball franchise that has demonstrated franchise stability, and significant contributions to its community, its league, and to the baseball industry.

In October 2008, Ballpark Digest named the Rochester Red Wings as co-winners of the "Ongoing Excellence" Award for the 2008 season. An August 2008 Scarborough Research report listed Rochester as the #1 market in the country for interest in Minor League Baseball™. A separate 2008 Scarborough report, ranking the Top Sports Towns in the U.S. based on fan interest, listed Rochester tied for fourth with major league markets like Denver and Cleveland.

Our June 2014 Batman and Robin Night promotion was named one of 10 Promo of the Year finalists in the 2014 MiLBY Awards, and our August 2015 Miracle on Ice Night was named one of 10 Promo of the Year finalists in the 2015 MiLBY Awards.

In August of 2015, Rochester was ranked 20th (out of 229 markets) on SportsBusiness Journal's study of the country's Top Minor League Markets. In October 2015, Stadium Journey magazine ranked Frontier Field as the top place to see a game in the International League.


The Red Wings are the only local sports team to subscribe to Nielsen Scarborough Sports Marketing Research. Red Wings fans rank higher in full-time employment, household income, and home ownership than the Rochester DMA as a whole! Be sure to ask your Red Wings representative for more Scarborough demographic information on Wings fans.

We're proud 16-time Democrat and Chronicle "Rochester's Choice Award" winners as Favorite Local Sports Team, and multiple-time City Newspaper Best of Rochester winner for Best Local Sports Team...and we'd be proud to have your company or product in our 2018 lineup!

For a copy of our Marketing Opportunities brochure, please call (585) 454-1001 or email to schedule an appointment with a Red Wings marketing representative.


At-Bat Sponsorships (limited availability)

One in-game player at-bat sponsorship, with full color logo placement. Your color logo remains part of the game throughout the entire at-bat. Minimum two player at-bats per game; a maximum of 60 at-bat sponsorships will be available. Also includes 20 tickets.


IN-GAME VIDEO BOARD MESSAGES (limited availability)

Our left field video board showcases player photos, sponsor and game information, and video clips. The video board also offers your business the unique opportunity to reach Red Wings fans using a 10-second message with your color logo on the video board between innings.



Signage space at Frontier Field gives you high visibility, with a captive audience of thousands of fans from around the area who will attend Red Wings games, high school and college baseball games, concerts, weddings, company picnics and other non-baseball events at the ballpark.


Outfield signs are visible to everyone in the ballpark for an average of three hours per game, in addition to being seen in the background of television highlights and other media coverage. (Dimensions: most are 16' x 8')


9 1/2' long by 2' high rotating signage behind home plate with high impact logo placement during every in-stadium closed circuit telecast (71 games) and a minimum of 25 live home games on Time Warner Cable Sports Channel. This is included with one of our full season TWCS sponsorship packages, or available individually as in-stadium signage.


These three signs provide dramatic, high-impact exposure throughout the ballpark. (Dimensions: 30' x 6')


Your brand or logo will become part of the game with this exclusive combo sponsorship. The foul poul signage space can carry a logo pattern, a sideways copy design, or both. (Dimensions: 4' x 14')

Available in a hospitality package that also includes one date for 40 guests in the Power Alley Grille; or a media package that includes a yearbook ad, and your choice of a radio or TV package.


These prominent back-lit signs are located above the ramps through which fans enter and exit the stadium's grandstand. These signs provide repeated, up-close exposure to fans while they are seated, and when they move around the stadium. (Dimensions: 8' x 2 1/2')


Affixed throughout the stadium concourse, these back-lit signs are visible to fans as they make their way through the concourse on their way to their seats, to concession stands, picnics, and to restroom facilities. (Dimensions: 8' x 4')

Other concourse signs of varying sizes and costs may also be available.


Your logo can adorn an on-deck circle on both the first- and third-base sides of the playing field, and provides the only opportunity for exposure on the field of play. (Dimensions: 6' in diameter)



The back of the outfield signage stanchions are available for unique signage that is visible to Plymouth Avenue and State Street traffic year-round, as well as to the adjacent Kodak/Frontier Field parking lot. (Dimensions: 16' w x 12' h)



Promote your business and entertain fans between innings! Let our experienced promotions team create a unique and fun event on the field or in the stands, starring your business and products. Fans can enter by signing up at the ballpark, your retail location, or on-line. You also have the chance to provide prizes as part of the promotion. You'll receive a live mention and your logo appears on the video board, while your event captures the attention of the crowd.


Whether your company sponsors a baseball cap, jersey or other keepsake, your logo will adorn a special premium item that will be worn, used and enjoyed by thousands of fans year-round. Here's what you'll receive from sponsorship of a premium giveaway event:

• Your corporate name and/or logo on all giveaway items (costs and quantities vary).

• Ads in the Democrat & Chronicle, Messenger Post Newspapers, Freetime Magazine and other Rochester-area publications promoting your event, plus radio and TV advertisements when available.

• In-house publicity, including scoreboard messages, public address announcements, live radio mentions, listing on the day-of-game Roster/Stats insert sheet, listing in the promotions schedule

• Ceremonial first pitch and use of a Diamond Suite

• Concourse table space for direct marketing to our fans


Red Wings Fireworks events feature awesome pyrotechnics coordinated to music soundtracks, and include multimedia themed events like British Invasion, Totally '80's, Hot Country Hits, The Wings Salute The King, Def Leppard vs. Van Halen, Boy Band Salute, Stadium Rock and many more. Our fireworks sponsorship includes the publicity detailed above for premium giveaway sponsorship, plus an additional opportunity for a unique promotion and/or your 30-second TV spot on the video board just prior to the fireworks show.


Top L-R: BirdZerk, Luis Tiant. Bottom L-R: Jim Kelly, ZOOperstars!

Special events include appearances by a famous mascot or ballpark act such as The Famous Chicken and The ZOOperstars!, former Red Wings greats like Don Baylor and Bobby Grich, Major League stars like Steve Garvey, Darryl Starwberry, David Justice and Ron Guidry, Hall of Famers like Goose Gossage, Rod Carew, Gaylord Perry, and Fergie Jenkins and stars from other sports like Jim Kelly, Darryl Talley, Sammie Watkins and Brian Gionta. Our MiLBY Award-nominated Batman and Robin promotion has featured Burt Ward, Julie Newmar, and Lee Meriwether.

Click here to view the 2015 Batman Night photo gallery featuring Julie Newmar

Sponsorship includes the publicity detailed above for premium giveaway sponsorship, plus high profile banner space during the autograph session, and the opportunity for you and your guests to interact with our visiting celebrity in a suite.


Red Wings Yearbook: Our yearbook is packed with original content on the team and our rich baseball history, with player profiles, center of book scorecard, and much more. Each yearbook also includes our day-of-game Roster/Stats insert sheet, and Lineups/Team Notes insert sheet. Your print message reaches fans who purchase the Red Wings Yearbook at the ballpark; pass-along circulation multiplies readership of this yearly keepsake.

The yearbook is sold at each Red Wings home game, providing repeat exposures throughout the spring and summer. The yearbooks are also provided free to suite guests each game.


Inside Front/Inside Back/Outside Back Cover (color) - 11'' w x 11'' h

Full Page Color - 9.5'' w x 9.25'' h

Half Page Color - 9.5'' w x 4.55'' h

Half-Page Black & White - 9.5'' w x 4.55'' h

Quarter-Page Color - 4.68" w x 4.55 " h

Quarter-Page Black & White - 4.68" w x 4.55 " h

Eighth-Page Color - 4.68" w x 2.25" h

Eighth-Page Black & White - 4.68" w x 2.25" h

Premium Placement: Quarter-Page Player Profile Color - 4.68" w x 4.55" h

Premium Placement: Eighth-Page Player Profile Color - 4.68" w x 2.25" h

Yearbook Scoring Page Horizontal Strip Color - ask about availability

Yearbook Scoring Page Vertical Box Color - ask about availability

Roster/Stats, Lineups/Team Notes Insert Sheets

These free standing print pieces are updated for each game and inserted into every yearbook sold.

Roster/Stats Insert Sheet Ad (B&W) 3.75" w x 2.5" h (limited to eight ads)

Starting Lineup/Team Notes Insert Sheet (two-color) 8" w x 1.25" h (one Horizontal strip)


Our pocket schedule provides game times, opponents, and promotion details. With over 225,000 pieces distributed, our pocket schedule is a cost-effective option for couponing and branding. A limited number of full color ad panels are available. Ask your Red Wings representative for details.


Become a sponsor of live Red Wings radio broadcasts on iHeartRadio's Fox Sports AM-1280... it's your opportunity to deliver your message to Red Wings fans during every game, home and away, whether they enjoy games while driving, in their homes, or even at the ballpark.

• Eighty percent of area residents said they have listened to a Red Wings broadcast at some time.

• More than 20,000 people are regularly tuned in to Red Wings broadcasts.

Your business can also attach its name to a regular feature segment during Red Wings radio broadcasts. Among the possibilities:

COUNTDOWN TO BASEBALL - Title sponsorship of the 15-minute pre-game show entitles a sponsor to a 30-second spot during the pre-game show on all broadcasts, a 30-second spot during all 144 games, and frequent live mentions.

RED WINGS DUGOUT SHOW - The pre-game show features a Dugout Show interview with a Red Wings player or coach. The guest may receive a gift compliments of the sponsor. Title sponsorship entitles a sponsor to a live mention in conjunction with the Dugout Show, a 30-second spot during all pre-game shows, a 30-second spot during all 144 games, and additional mentions when the Dugout Show is referenced.

RED WINGS REWIND POST-GAME SHOW - Title sponsorship of the Red Wings Rewind Post-Game Show entitles a sponsor to a 30-second spot during the post-game show on all broadcasts, a 30-second spot during all 144 games, and frequent mentions.

STAR OF THE GAME - Title sponsorship of the Star of the Game feature entitles a sponsor to a live mention in conjunction with the Star of the Game on every post-game show, a 30-second spot during each post-game show, a 30-second spot during each ballgame, and frequent mentions. The nightly Star of the Game may also receive a gift certificate compliments of the sponsor.

KEYS TO THE GAME - All pre-game shows will feature a check of the Keys to the Game. Title sponsorship entitles a sponsor to a live mention, a 30-second spot during the pre-game show, and a 30-second spot during the game.


Our official team website provides a winning combination for fans and sponsors. is part of the powerful Advanced Media Network, providing a rich web content experience for visitors. We offer page and section sponsorships including Home Game Story packages and The Pics of the Day, plus customized advertorial content options. Website sponsorships can also include multiple postings on our official Facebook and Twitter pages, for added social media impact.


The Rochester Red Wings and Time Warner Cable Sports Channel present live Red Wings action on TWCS - cable channel 26 and digital cable channel 323.

Your business can team up with the Red Wings and TWCS to bring Red Wings Baseball to over 334,000 Time Warner Cable subscribers in the area. With a minimum of 40 games scheduled for the 2017 season, plus one replay with your spots for each game, you'll get multiple TV exposures over various dayparts all season long. The 2017 schedule will be announced in February.

Full Season Package: Three, thirty-second spots in each live game plus replay. Also includes home plate rotating signage at every game (see "On-Field Signage" above) and 40 Upper Box tickets.

Half-Season Package: Three, thirty-second spots in 15 live games plus choose the game dates (subject to spot availability)...also includes 40 Upper Box tickets.

Exclusive In-Game Feature Sponsorships: See the graphics pictured above.


Entertain your customers, employees, family and friends at the ballpark! Group discounts and benefits start at 20 tickets. Picnics are available in The Nest and The Walk of Fame Cafe for 50 or more people. Catered suite events are available in Silver Stadium Club and MLB Suite (up to 40 guests), The Power Alley Grille (up to 40), The Perch (up to 50) and The Hardball Cafe and Club 3000 (up to 100).

Season Tickets: Season Ticket Holders get VIP benefits, including up to 44% off the regular ticket price, private party with the team, and more. Click here for more information.

Single-Game Suite Rental: A limited number of individual Suites are available for each home game, for either 10 or 16 guests. The single game rental includes tickets, VIP Parking passes, and a food and beverage package. Additional tickets may be purchased for either size suite. Click here for more information.

Big Hitters Club: The "Big Hitters Club" helps non-profit groups to attend Red Wings games. This community involvement program gives you exposure at the ballpark, with a scoreboard spot each time you provide tickets for a non-profit group plus a yearbook and website listing. Click here for more information.

Meetings and Special Events: Frontier Field is an unique location for all kinds of special events - including company picnics, family reunions, sports tournaments, wedding rehearsal dinners and wedding receptions, fund-raising events, corporate meetings/seminars, motivational meetings, holiday parties, birthday parties, award banquets, and more. Make Frontier Field your home field for a memorable special event - from casual to elegant. Click here for more information.

For more information on our marketing opportunities, please call us at (585) 454-1001 or send us an email at

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