Introduction
The Adobe Certified Professional - Advertising Search Business Practitioner Renewal exam guide provides candidates whose certifications are about to expire with information they need to prepare for the renewal certification exam.
This exam applies only to current certified experts who need to renew their certifications. If you are not yet an Adobe Certified Expert, or if your certification has expired, you must earn your certification by passing the full exam. These exams are now on-demand, unproctored, and free of charge.
Adobe certification exams are developed with the participation of subject matter experts worldwide, following industry standards in developing fair and valid tests. Visit our FAQ page for more information.
Exam Guide Sections:
- Minimum candidate experience
- Exam information
- Exam objectives and scope
- How to prepare for the exam
Minimum Candidate Experience
At a minimum, the candidate seeking to renew should have a current (not expired) Adobe Advertising Search Business Practitioner certification
Exam Information
- Exam number: AD5-E811
- Exam name: Adobe Advertising Search Business Practitioner Renewal
- Certificate level: Certified Professional
- Status: Active
- Available languages: English
- Number of questions: 27
- Formats: Multiple choice and multiple select
- Duration: 54 minutes
- Delivery: On demand
- Passing mark: 19/27
- Price: FREE
Exam Objectives and Scope
Section 1: Portfolios & Optimizations (48%)
- Given a scenario, select and set up automated bidding strategies
- Given business strategies, define and create Portfolio KPI objectives
- Given business strategies, define and create appropriate Portfolio settings
- Given performance needs, create and manage Constraints
- Given a scenario, evaluate and troubleshoot Portfolio performance
- Given a scenario, determine how to adjust Portfolio settings on an ongoing basis
Section 2: Reports, Insights, and Tools (19%)
- Apply procedural concepts to create and schedule reports based on business needs
- Determine optimal budget allocation using available Platform AI tools across Portfolios and apply if needed
- Given a use case, create and define custom simulations for Portfolio analysis and forecast
Section 3: Campaign Administration (22%)
- Set up accounts
- Build, manage, and organize all aspects of campaigns
Section 4: Measurement (11%)
- Given a business scenario, determine an approach to campaign conversion tracking and apply
- Given a scenario, troubleshoot campaign conversion metric issues
How to Prepare for the Exam
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some recommended materials to help you prepare:
Section 1: Portfolios & optimizations
- Introduction to Adobe Analytics for Adobe Advertising
- Overview of Analytics for Advertising
Section 2: Reports, insights, and tools
Section 3: Campaign administration
Section 4: Measurement
Questions?
Please contact the Adobe Credential Program Customer Support team.
The content of this exam guide is subject to changes and updates. Last update February 2023.