Petcare 411 A sales thing. January 23, 2017


411 at a Glance

2017 Sales Meeting

Registration is open now!

UPDATE: Clarification around BOGO & Off-Invoice Discount Merchandising Display Programs Cancellation

All BOGO or Off-Invoice Discount merchandising display programs previously communicated as A&CP (Brand) funded for 2017 have been cancelled, this includes Holiday display OIs. This DOES NOT impact any displays with BOGO IRCs on them

Click the button and see the bulletin for more details.

UPDATE: One Mars Price List

One update was recently made to the Price List: GRD number updated on IAMS® ProActive Health™ Adult Chunks. Click the button below for the latest version of the One Mars Price List.

2017 Sales Training Calendar is Live

You can download the 2017 Sales Training Calendar today! Don’t miss out on an opportunity to learn & grow ...just click the button.

Introducing The Capabilities Connection

This new quarterly newsletter will keep you in the loop about upcoming sales training and will update you on any recent changes/additions to learning and development courses and tools. Click the button to look inside to see what’s new for 2017.

DOG & CAT Mainmeal

Packaging Specs for Crave Dry Cat and Dry Dog

CRAVE® Dry Dog and Dry Cat packaging specs have been finalized, and are posted in Salesforce for your reference. Check out the details by clicking the button below.

Sheba Can Rationalization

The SHEBA® brand has made the strategic decision to optimize the portfolio and focus on Perfect Portions. Therefore, all remaining Sheba can items will be discontinued P8 W1 2017.

Click the button to see the bulletin for a full list of affected cans.


Temptations Supply Update: P1 Week 2

You've seen the previous posts and are aware of the Temptations supply constraints. As predicted, fill rates remain in the red. See below for the most recent update for Period 1 Week 2 of 2017


UPDATE: SPT Displays Merch Guide

To help promote Greenies, we are expanding our line of pre-packed clip strips that are now available on an everyday, four-week-order-to ship basis. You now have an additional 10 displays to consider as you build out and expand your Greenies promotional plans with your customers.

Click the button below for the Merch Guide including process how-to’s, timelines, and key contacts.

Ingredient Constraint Letter to Customers

Many of you are already aware that the duck supply and the venison supply have become constrained recently. This will impact supply of certain Nutro dog and cat foods.

A letter from Chris Mondzelewski directed to customers has been provided in Salesforce. Sales teams may utilize this letter for talking points and formal communication with customers. Click the button below to see the letter.


It can be difficult to keep track of who is doing what around here, so here's a list of all the recent org changes in sales, eComm, etc. This includes both internal moves (marked with an asterisk) and external hires. Be sure to look them up, say congrats and consider yourself informed.

Starting January 9

Started January 23


Thanks for reading!

That's it. If you have any recognition or updates to share for the next Petcare 411, please email Aaron Shaver, consumer communications specialist.



Created with images by Lepale - "dog friendship nature" • Unsplash - "friends cat and dog cats and dogs" • cocoparisienne - "cat animal cat's eyes" • Sasha the Okay Photographer - "Dog"

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