Mark Parker CEO of Nike

Beginning & Education

  • Born October 21, 1955 in Poughkeepsie New York.
  • Ran on the Penn State track and cross country team.
  • Earned bachelor's degree in Political Science at Penn State University in 1977.
  • Joined Nike in 1979 as a footwear designer.
  • Married to Kathy Parker and has three children.

What got him to the top

  • He became the Division Vice President in charge of development in 1987 and promoted to Vice President of Global footwear in 1988.
  • He was committed to ensuring Nike remain environmentally conscious.
  • After ten years of work Parker, and his team launched the first "Green Shoe".
  • This shoe was the foundation for sustainability in future created shoes.

Management Style

  • Thoughtful
  • Discipline
  • Openness
  • Fair treatment
  • Understanding

Staff

  • Smart employees
  • Ambitious employees
  • Highly creative employees
  • Supprtive employees
  • Passion for sport

Market

  • Athletic appeal ( biggest player in the world) est. 28 billon
  • Young athletes
  • Runners
  • Women appeal

Quotes

  • "I love design, so it's important for me to have a creative outlet"
  • "Be a sponge curiosity is life, assumption is death"

Compensation

  • Mark Parker has earned a total compensation of $15,500,500 which includes a base salary of $1,610,000 anualy.
  • Also received a $590,000. cash bonus.
  • Mark Parkers compensation when promoted tripled to over $47.6 million and $33.5 million of this was from stocks.
  • In 2015 Mark was named Fortunes Businessperson of the year.
  • Nike made around 28 billion in 2016 and usually makes around $93 million a day 👀

Future of Nike

  • Nike is focusing on eliminating waste through more efficient design product design and manufacturing technologies.
  • Nike footwear contract manufacturers are trying to cut energy use per unit in half, meaning that soon it will take about half the energy and emissions to make a pair of shoes compared to eight years ago.
  • Hoping to get smarter about the materials they choose and the way they use them. By not only reducing our environmental impact, but also seting a new bar for strong product performance and drive growth for our business.

Notable Nike Donations

  • In 2008 Nike donated $100 million to the Oregon Health Science University.
  • In 2012 Nike donated $125 million to the University to adavnce cardiovascular health.
  • Also in 2015 donated $500 million to Stanford for cancer research.

https://m.youtube.com/watch?v=rLHBztqk6mA

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