Shoes, shirts, athletic apparel, basketball and soccer items.
Two examples of products from each company.
They both have online websites and stores around the world.
Adidas and Nike both come out with new designs that are appealing to it's target market and this helps them with sales.
It's income is heavily dependent on shoe sales. Also retailers price products lower than then Nike does itself
Retailers sell their nike products lower than the nike stores.
Don't own many other companies, the only one they have under their belt is reebok, this gives them a small range of products.
There is also the opportunity to develop products such as sport wear, sunglasses and jewelry. Such high value items do tend to have associated with them, high profits.
Merging and manufacturing in China and India helps expand selling and income
Market development: Entering into new markets will be the only way to succeed in the future because developed economies are already having high competition.
Increasing demand of premium products: If we only consider the Indian market then there is a growth rate of 33% in demand of premium products. This tells us the future business opportunity & expanding market size of developing economies.
Changing Lifestyle: With the saturation of developed economies, changing taste & preferences, education & changing lifestyle of developing economies, there is a steep rise in the demand of premium goods & services.
Because of manufacturing in places abroad tariffs increase, so costs could actually be bad for the company.
Prices are cheaper at retailers so customers won't go to Nike stores.
Huge competition with nike especially since Nike is #1 in the US
Supplier Dominancy: Due to majority of its production being outsourced; Suppliers have more bargaining power then the company
This is the comparison of Nike and Adidas