We have the privilege of calling the nation’s best homebuilders, developers and lifestyle brands our partners. Together, with our sister company Ecendant, we offer a full range of traditional and interactive marketing services. We’re an award-winning firm, extremely proud of our bold concepts and agile strategies. Based in Dulles, VA, Wallace & Company has been creating destinations in the DC-metro area for over 30 years.
Research shows homebuyers and renters visit your website an average of eight times before they visit your destination. Our job is to make sure their online experience is a great one, and then enhance their on-site experience with technology that aids the conversion process at every step.
Everything we do, from banner ads to websites to interactive touchscreen presentations, is designed to build your brand, drive engagement and help convert leads into clients. For help with print materials, signage and sales centers, we also seamlessly partner with our sister company, Wallace & Company.
AGENCY BACKGROUND & EXPERIENCE
Placemaking. This what we do.
We’ve been DC’s premier real estate marketing firm for mixed-use, planned, and resort communities for nearly 40 years. We have tons of awards and industry recognition that we’re very proud of, but we don’t expect you to care about that. Instead, we’ll save some paper and get right into what we do better than any other agency.
We create the destinations where people want to be.
We believe that to create a destination, there’s more to it than simply building and hoping people love it. It’s not the luxury finishes, square footage, or even location—despite what they say–that make a destination, but the spirit of the space.
Our work begins with a simple goal: reaching core audiences. Once we identify those, we start digging for insights, which guides us to strategy, creative, production and placement. It’s not a cookie-cutter approach, but rather a tried and true workflow that gets us to awesome work—and awesome results.
Market research and solution-oriented strategy–they’re your brand GPS. Luckily, we’re experts at each. We dig deep into research and create powerful strategies that set your brand up for both short- and long-term success, always minimizing wrong turns.
The overall marketing strategy shapes our creative. How a brand looks, feels and sounds should develop directly from that strategy. Additionally, we always aim for emotionally compelling creative. When you root your work in true emotion, there’s a tenfold chance your target takes action. Oh, and we aren’t just crafting brand identities on a whim. We want to deliver something right for your brand, and we do our best to future-proof that persona.
Design matters, but so do words. So when it comes to production, we pay careful attention to both. Collateral design and production, digital, print and signage–each needs a concise voice to create a sticky brand with lasting value. We’ll help you find the right words to express your brand’s benefits to your core audience.
We’re renowned for our ability to target core audiences and negotiate best-possible placement rates. So, when it comes to media planning, placement and management of digital, social, print and outdoor, our solutions always make an impact.
If we’re doing something, we want to make sure it works. That’s why we utilize media performance analysis and realignment strategy to track creative through the conversation pipeline. From there, we’re able to optimize both the message and the medium as we find the right platform for your specific purpose.
In-House Services & Outsourcing
As a full-service agency, we do everything from branding to print and online media to event planning, while always keeping your ROI as our core value.
We are a full-service marketing agency. That means our senior staff, account and creative talent will be directly hands-on during the entire evolution of your campaign, from concept to execution. We handle nearly all services in-house, including:
- Branding, Creative, Copywriting, Branding, Production and Programing
- Day-to-Day Strategic Account Management by Senior-Level Account Executives
- Agency Principal Involvement in All Accounts
- Print, Online, Broadcast and Outdoor
- Media Planning and Placement
- Event Planning
- Public Relations
- Website Design and Development
- Production Management
- Interactive Sales Displays
- Search Engine Marketing
- Social Media Management
- Campaign Tracking and Analysis
As a collaborator with PRC, we become an extension of your marketing team as opposed to a vendor providing a service. This results in the most productive agency/client relationships. Passionate about what we do, we work hard to deliver cutting-edge and creative messaging, while keeping the process efficient, and even a little fun.
For the printing of collateral and fabrication and installation of signage, we maintain excellent vendor relationships and manage the process for you. Because of the volume of work we supply, we’re able to provide competitive pricing and offer this service included in our monthly retainer.
- The Star-Ledger, Quarter Page Color Ad which also includes 50,000 impressions on NJ.com
- Add’l print media sources: The Jersey Journal, Jersey City Reporter Newspaper, NJCU Magazine, Jersey City Magazine, Hoboken 07030 Magazine
- Target local rail, bus and transit shelters with Cityline signage for property launches.
- Example for Cityline Jersey City: West Side Light Rail Station, 2-sheet Posters ( $450 / 4 weeks ) and 11 x 28 Car interior cards ( 50 for $2,000 / 4 weeks )
Creative Promotional Opportunities
- Sign-Up tables at NJCU campus events, coffee shops, delis, fitness studios, public spaces
- Sign spinners for grand opening weekends
- Flyer hand-outs at popular local events, rail stations, bar crawls & trivia nights, concerts
Hudson Bike Share & Citi Bike Advertising Opportunities
Hudson Bike Share launched in Hoboken in October 2015 and recently expanded to Weehawken, West New York, Guttenberg, North Bergen, Bayonne and Port Imperial for a total of 560 bikes. The system currently has over 28,000 registered members and has clocked over 483,000 rides since inception. Jersey City has also recently announced that it plans to roll out a bike-share program with Citi Bike in Hoboken with around 29 stations throughout the city.
Created with images by Hue Graphy - "korean woodslab" • Michael Warf - "Hive Coworking Space" • Christin Hume - "work flow" • Nastuh Abootalebi - "untitled image" • rawpixel - "untitled image" • Brooke Cagle - "Tattooed woman with laptop" • Lost Co - "Rise And Grind" • rawpixel - "american beverage brainstorming" • Héctor Martínez - "Laptop camera phone notebook" • rawpixel - "action brainstorming business" • Annie Spratt - "Team work, work colleagues, working together" • Gaurang Alat - "Latte" • Sam Trotman - "Concrete Jungle" • Nathan Dumlao - "untitled image" • Will Langenberg - "untitled image" • rawpixel - "animal antique art" • Rucksack Magazine - "Rucksack Magazine - The Journey Issue" • Pexels - "architecture new york city manhattan" • Eric Ward - "Brooklyn Apartment" • Studio Ease - "untitled image"