THE CONCEPT
The Worship Experience is a gathering of worshippers for an explosive night of praise and worship. The concept comes from the need to firstly celebrate firstly women in gospel and also give us an opportunity as the body of Christ to into an atmosphere or praise and worship and worship in spirit & in truth.
It's not just a show, it's a worship night and the artists on stage are the worship leaders...
The Worship Leaders
The worship experience bring together worshippers from a vast range of gospel styles and languages making it possible for patrons to worship in their language:
Dudu Tsobane
Lebo Sekgobela
Kholeka
We Will Worship
The concert we will then be announced the recording with the aid of a promo video, shot to using the reference below with the difference being ours has a focus on "Worship".
THE PROMO SERIES
We will then kick off our 22 part web promo series talking about the worship leaders and their journey. We will interview people they've worked with, their musical influences and fans.
These interviews will be released on her website and social media every Friday 'til the recording, driving conversation and building anticipation for the recording. These will also involve inserts from rehearsals and the building to the recording.
We will also feed these clips to our proposed television partner (1 Gospel) who will use these as fillers in between shows. To be effective on social media the maximum duration for these will be 2 minutes. See Reference below:
TALENT SEARCH COMPETITION
Dudu is where she is now because of the opportunities she's been given and she wants to also use her platform tho give the opportunity to another up-and-coming gospel musician. We will do this by running a talent search competition with our proposed television partner, 1 Gospel.
ONLINE SUBMISSION
Hopefuls will submit videos of themselves singing via email, Whatsapp, Facebook, Twitter or Instagram. 1 Gospel help drive the competition with fillers and promos and will also help drive the voting.
PROPOSED COMPETITION TIMELINE
THE PRIZE
Two winners will be selected and will perform live at The Worship Experience and their songs will be recorded and released by Naledi Records (Owned by Dudu herself).
THE TEAM
We strongly believe that your production is a true reflection of the team you have and that is why we've put together a team of leaders in their respective fields to come together and work on this project. Our team includes the following:
NIVO MUSIC ENTERTAINMENT, are our creative partners and production company responsible for putting together the CD & DVD recording. Their work includes working on the Joyous Celebration Tours, rapper, AKA's Live shows, the creative and digital aspects of television shows Trending SA, Gospel Avenue, Gospel Classics, Soul'd Out Session and many more.
They have a team of SAFTA award winning producers, animators and editors in their arsenal to ensure that we have an incredible production.
Malapati are the broadcast technical suppliers for the live DVD recording. Their work includes working on all the Joyous Celebration DVD recordings since Joyous 16 as well as television shows for SABC and M-net
Sound GP are our audio production company responsible for recording, mixing and mastering the audio for the CD & DVD. Their work includes working on Idols SA as well as other live shows for M-Net and SABC
Sound Headquarters are our sound, lighting and staging suppliers who have worked on all the Joyous Celebration tours, the Rand Easter show and the biggest music festival in South Africa, Moreteli Jazz Festival just to name a few.
THE STAGE
LIGHTING
The lighting for each song will be designed to create an atmosphere of worship in order to create the mood that is unique to each song. Please see reference below.
LED SCREENS
The music will not be the only element that interprets the message - we will create visuals on the LED screens that will create a unique look and theme for each song based on the lyrical content. Please see reference of visual NIVO Entertainment have created.
INCLUDED CD PURCHASE
In the cost price we have included the price of a copy of her previous CD in order to build album sales i.e. every ticket bought = an album bought
TRAVEL PACKAGES
With the help of a partner travel agency, we will create travel packages for fans from key strategic areas which we have identified as hotspots for gospel fans and theses are
- Durban
- Port Elizabeth
- Mpumalanga
RADIO AND TELEVISION TOURS
Over the next couple of months Dudu will be go on a radio and television tours in 4 key areas targeting both commercial and community radio and television stations to promote the recording:
- Johannesburg
- Port Elizabeth
- Durban
- Cape Town
MERCHANDISE
We will also produce worship scripture related merchandise which we will sell at the recording to drive the message even beyond the recording. This includes T-Shirts, Hoodies and Caps.
MZANSI MAGIC LICENSE
Budget
With the R250 000 investment we will be covering the following:
- Venue deposit
- Artist deposit
- Initial Marketing collateral
The balance will be covered by sponsorship investments which we are in talks with.