ON 11.24, JORDAN BRAND OPENED ITS FIRST STORE IN EUROPE, IN PARTNERSHIP WITH FOOT LOCKER. FOR THIS SPECIAL MOMENT, THE BRAND TOOK OVER THE CITY OF LIGHTS, USING JORDAN BASTILLE AS THE EPICENTER.

BEFORE THE OPENING, WE CRAFTED AN IMMERSIVE TRAINING EXPERIENCE TO TURN THE STAFF INTO THE BEST AMBASSADORS OF JORDAN BRAND SPIRIT AS WELL AS PRODUCTS EXPERTS...EVEN TINKER WAS THERE!

TO START CREATING ENERGY AND EXCITEMENT AMONG JORDAN BRAND LOVERS AND BASKETBALL COMMUNITIES, WE CREATED AIR JORDAN FOOTSTEPS ON THE MOST ICONIC PLACES IN PARIS ALL LEADING TO THE STORE. WE ALSO TOOK OVER ALL METRO STATIONS IN CONNECTION WITH BASTILLE.

WE CREATED A SOCIAL HYPERLOCAL MEGAPHONE FOR JORDAN BASTILLE TO TELL OUR STORIES THROUGH A CREW OF COOL PARISIAN PHOTOGRAPHERS. FROM THE COMMUNITY TO THE COMMUNITY…

AFTER TEASING CONSUMERS, WE ANNOUNCED THE OFFICIAL OPENING. THIS WAS MASSIVELY PICKED UP BY PARISIAN COMMUNITIES AND ALL TYPES OF MEDIA, FROM CORE BASKETBALL TO SNEAKERS, LIFESTYLE & MASS.

DISCOVER THIS NEW MUST GO DESTINATION IN PARIS.

THEY DISCOVERED JORDAN BASTILLE BEFORE ANYONE ELSE AND AMPLIFIED ITS COOLNESS AND AWARENESS. THIS EVENT WAS HOSTED BY LARRY MILLER, RAY ALLEN & GENNADY GOLOVKIN.

THE FRIENDS & FAMILY OF THE JORDAN BRAND AMONG THE BASKETBALL AND SNEAKERS COMMUNITIES IN PARIS, WERE INVITED TO DISCOVER THE STORE AND ACCESS THE HOTTEST PRODUCTS BEFORE ANYONE ELSE.

RESERVATION SYSTEM ON WWW.JORDANBASTILLE.FR AND PICK UP IN STORE. ALL INFORMATION ON @JORDANBASTILLE INSTAGRAM ACCOUNT. FOR EACH DROP, ONE HYPERLOCALIZED PHOTO OF THE PRODUCT.

THE ENERGY CREATED BY OUR ECOSYSTEM GENERATED AN AMAZING EXCITEMENT AND DROVE A HUGE AMOUNT OF CONSUMERS TO THE STORE (CAMP OUTS) ON THE MOMENT OF TRUTH.

INSPIRED BY HIS AIRNESS TRAINING ROUTINE, WE BROUGHT THE JORDAN BREAKFAST CLUB CONCEPT IN EUROPE FOR THE FIRST TIME. FIRST CLASS FLYERS (JORDAN CORE CONSUMERS) HAVE EXPERIENCED A TRAINING SESSION WITH RAY ALLEN.

GENNADY GOLOVKIN (AKA TRIPLE G), UNDEFEATED & UNIFIED MIDDLEWEIGHT WORLD CHAMPION (36 FIGHTS, 36 WINS, 33 KO), HOSTED AN EXCLUSIVE TRAINING SESSION FOR MEDIA AND INFLUENCERS.

WE GAVE THE OPPORTUNITY TO KEY MEDIA, CONSUMERS AND YOUNG ATHLETES TO LIVE A UNIQUE BASKETBALL CLINIC WITH THE BEST SHOOTER IN THE HISTORY OF THE NBA.

Created By
Jordan Bastille
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Credits:

NIKE - France

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