As we enter this century’s third decade, we’re confronted with unparalleled challenges. Climate change is accelerating, fresh water and key natural resources are threatened, and ecosystems are taking a beating. And, of course, the coronavirus pandemic has upended all of our lives and the economy worldwide.
Business resilience in this unprecedented time depends upon the ability to adapt to change, with smart strategies that embody risk management, and are informed by sound science and sustainability principles. Indeed, the pace of innovation has never been faster. It is possible now to envision a post-COVID-19 world that applies lessons from the pandemic to accelerate the transition toward a well-functioning circular economy. Certainly, the stakes have never been higher.
Fifty years ago, the first Earth Day marked the beginning of a new mindset, one that would eventually lead to the 1992 United Nations Earth Summit, which framed the Sustainable Development agenda, followed in later years by the crafting of the Sustainable Development Goals. Today, we have the tools, technologies, and knowledge to make headway toward a viable future that works for everyone, and protects the planet. We all know it won’t be easy. But this is the time to roll up our sleeves, and double down.