Tourism & Destination Advisory Providing strategic advice to maximize your destination’s potential

We Know Destinations

JLL’s Tourism & Destination Advisors are industry pros who have walked in your shoes. We use our practitioner lens as former CVB executives, convention center operators, destination marketers and hoteliers to deliver customized solutions to our clients across all their destination needs.

Industry Leader in Enhancing Destinations

JLL's Tourism & Destination Advisory practice specializes in representing the DMO and adding value to the public sector’s investment in this important sector of the global economy. We have delivered customized solutions for more than 100 destinations, cities, regions, states and countries—partnering to attract visitors, convention delegates, improve the overall tourism landscape and ultimately make our clients’ destinations more competitive.

Our Global Tourism & Destination Advisors offer market research and tourism development services to clients to increase value through strategic and master planning efforts including asset development and public investment. Our clients represent some of the most extraordinary and iconic destinations in the world as well as the extraordinary destinations yet to be discovered. We judge our success on how well our work supports and transforms destinations of the future.

As a consultancy practice within JLL, we are able to leverage the power of JLL’s Fortune 500 professional services and investment management expertise. This includes supporting public private partnerships, leveraging our capital markets division, sourcing foreign investment, driving tourism asset development and fueling tourism economies to create jobs, increase income and improve their quality of place.

Is Your City Ready?

Marking a first-ever assessment of tourism readiness, JLL’s Global Tourism Readiness Index was created in conjunction with the World Travel and Tourism Council, to study some of the titans of tourism in markets across the world and determine their readiness to receive an influx growth in tourism. The Index was recently unveiled at the Global Summit in April 2019.

Unrivaled Tourism Industry Experts

Dan Fenton

Executive Vice President, Practice Leader, former Destination International chair, CVB president, convention center operator

Bethanie DeRose

Vice President, former hotel operator, destination management background, Certified Destination Management Executive (CDME) candidate