As a business owner, you're in a position where you need to be able to move forward and innovate constantly. There lies the beauty of marketing in the world today, it's constantly evolving.
Being in a place where moving forward in your daily routine can feel overwhelming, is not a good place to be. When it comes to recruiting, planning, marketing, emails, phone calls etc. your day can be eaten away in the blink of an eye. Thankfully, with the help of effective marketing techniques and new digital softwares you can easily reduce your time spent on these task and redirect your energy to other more important things!
Social media in itself can be a useful too both for direct marketing and PR. By using platforms like Instagram, Facebook and Twitter, a company has the ability to better communicate and build it's personality as a brand. We are in the era of "New Age Marketing" where social media can really make a difference when promoting a business.