East London Health & Care Partnership

The East London Health & Care Partnership’s goal is to help the people of East London live happY, healthy and independent lives.

Together, as a partnership, we will do all we can to support our nurses, doctors and care staff so they are able look after people to the best of their ability.

We want to protect vital services and provide better treatment and care built around the needs of local people, safely and conveniently, closer to home.

We also want to help prevent people from getting ill and enable them to be independent; capable of looking after themselves.

Our values - what we believe in and pledge to do

1. east london

We put the people of East London at the centre of everything we do. We are passionate about the area and want the very best quality of life for everyone that lives and works here.

2. Caring about people

Everyone is entitled to the highest quality care and should have access to services when they need them. We will provide care that addresses individual needs and aims for the best possible outcomes – focusing on our patients, service users, their families and carers, and our staff.

3. Being respectful

Everyone should be treated with kindness and respect. We will treat others as we would expect ourselves or our families to be treated and cared for.

4. Taking responsibility

We will take responsibility for our actions and any problems we encounter. We lead by example and will do all we can to make our services as safe as possible.

5. Spending wisely – every penny counts

We will manage budgets carefully and responsibly. We will be transparent about how and where money is spent and invest in the right tools and resources to do the job. We will ask people for their ideas about improving value for money, and our services in general.

Taking care of our health and wellbeing

the east london health & care partnership consists of:

councils

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NHS

GPS • DENTISTS • DOCTORS • NURSES • HOSPITALS • MENTAL HEALTH SPECIALISTS • OTHER HEALTH EXPERTS • SUPPORT STAFF

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Carers, charities and voluntary organisations

Carers and home helps • CARE HOMES • CHARITIES • VOLUNTARY ORGANISATIONS • VOLUNTEERS

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EAST LONDONERS

we can all do our bit… including YOU!

OUTCOMES

Measurably improve health and wellbeing outcomes for the people of East London and ensure sustainable health and social care services, built around the needs of local people.

Develop new ways of working to achieve better outcomes for all; focused on prevention of ill health and out of hospital care.

Work in partnership to commission, contract and deliver services efficiently and safely.

COMMUNICATING THE BRAND

We need to communicate our brand in a consistent, relevant and cohesive way. It is the responsibility of everyone working within the partnership, plus councils, NHS, CARERS, CHARITIES AND VOLUNTARY ORGANISATIONS to understand, manage, protect and grow our brand.

THE IDENTITY

The IDENTITY'S INSIGNIA is CONSTRUCTED from five sets of eight circles – EACH CIRCLE representing one of the eight East London councils – to form a radiating network of services.

THE FOUR COLOURS INCORPORATED INTO THE INSIGNIA REPRESENT THE COLOURS FOUND WITHIN the nhs identity and each of the COUNCIL'S RESPECTIVE BRANDS.

The identity is completed WITH A STACKED LOGOTYPE – A MODERN, SANS SERIF FONT.

keywords that describe this approach:

PARTNERSHIP • MULTI-FACETED • NETWORK • collaborative • POSITIVE OUTCOMES • vibrant • WORKING TOGETHER • JOINED-UP • energy

EXPRESSING THE BRAND

it is important that the brand complements rather than conflicts with communications created across the partnership.

to ensure clear, consistent communications we will be designing a brand guide that will outline correct use of the logo, tone of voice for the brand, along with a suite of imagery and iconography.

For the purpose of this presentation, we have expressed the identity in two scenarios, namely:

1. endorsing a council / NHS campaign

2. Promoting the partnership in a council publication / magazine

1. endorsement

2. partnership promotion

THANK YOU.

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