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World’s First Satellite-based Coral Reef Monitoring System Deploys Globally May 2021 Social Media Toolkit

HOW TO USE THIS TOOLKIT

This toolkit is a guide to help you promote and amplify the monitoring release for the Allen Coral Atlas. Our goal is to spread awareness about the world's first satellite-based global coral reef monitoring system. This monitoring system is used to map the coral bleaching of coral reefs across the globe, providing users with a temporally dynamic data conservation tool.

Below we have provided suggested content for you to use to share on various social media channels which we will also be sharing through our Allen Coral Atlas channels. Do post (or re-post) as often as you can and please tag us and Atlas partners wherever possible:

Allen Coral Atlas

Center for Global Discovery & Conservation Science

Planet

National Geographic Society

University of Queensland

Vulcan Inc.

INSTAGRAM | LINKEDIN | FACEBOOK

On May 19, 2021 the @AllenCoralAtlas launched the world's first global satellite-based monitoring system for #coralreefs, bringing new hope to conservation efforts. Combined with Atlas reef extent and composition maps, the full suite of tools provides a comprehensive and unprecedented picture of changes to coral reefs over time, giving scientists, policymakers, and the reef management community critically important information urgently needed for rapid response and conservation. Learn more at: https://bit.ly/33TICnT

“The new @AllenCoralAtlas Monitoring System is a major step in our effort to bring eyes to the reef at a global scale and yet with extraordinary detail needed for progressive reef interventions,” Greg Asner, Atlas Managing Director, on how the Atlas' latest innovations will guide global #coralreef #conservation. Learn more about the new global Monitoring System at: https://bit.ly/33TICnT

"This monitoring capability will help us to see, for the first time, where and to what extent #coralreef bleaching is likely to be occurring as well as where it isn’t bleaching so we can identify resilient reefs. The system is the outcome of years of effort involving our ecologists, remote sensing scientists, software engineers and many others," - Paulina Gerstner, @AllenCoralAtlas Program Director. Learn more about the science behind the Atlas at: https://bit.ly/33TICnT

The new @AllenCoralAtlas Monitoring System will allow researchers, conservationists, and policy-makers to observe where corals are bleaching throughout the world, ranging from no bleaching to severe, based on biweekly and globally comparable coral bleaching data, for the first time. This innovative new tool represents a major step in our ability to support conservation efforts, promote research, and educate a new generation of scientists. Learn more about the science behind the Atlas at: https://bit.ly/33TICnT

TWITTER

On May 19, 2021 the @AllenCoralAtlas launched the world's first global satellite-based monitoring system for #coralreefs, bringing new hope to conservation efforts. Learn more at: https://bit.ly/33TICnT

The full suite of @AllenCoralAtlas mapping & monitoring tools provides a comprehensive & unprecedented picture of #coralreef change over time, giving scientists, policymakers & key stakeholders critical information for rapid response to reef threats: https://bit.ly/33TICnT

"This monitoring capability will help us to see, for the first time, where & to what extent #coral bleaching is likely to be occurring as well as where it isn’t bleaching,” - Paulina Gerstner, @AllenCoralAtlas Program Director. Learn more at: https://bit.ly/33TICnT

“This first reef monitoring system is simply a drop in the bucket for what is to come, " -@Greg_Asner, @AllenCoralAtlas Managing Director, on the exciting future ahead for the Atlas. Learn more at: https://bit.ly/33TICnT

Media

Greg Asner conducting coral reef fieldwork in Hawaii, Credit: Greg Asner
Bleached corals in Hawaii, Credit: Greg Asner
Atlas Bleaching Data for Madagascar on April 26, 2021
The Allen Coral Atlas Monitoring System, New Caledonia on April 26, 2021
Infographic presenting the Allen Coral Atlas Monitoring System
Created By
Makenna Flynn
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